59
distilled water
Launch itA $1.1M/yr market growing +17.9% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 863K searches
Review moat
Good818.59avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.95–£26.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.28avg listing price — sweet spot $15–$100