33
dielectric grease
Skip itPrices mostly outside the sweet spot ($3.38–$12.04) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad5,071.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.58avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£48K£48K/yr · 48K searches
Price range
Bad£3.38–£12.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier