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dashboard mat
Skip itPrices mostly outside the sweet spot ($3.75–$14.92) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay2,564.8avg incumbent reviews — the moat a new listing must climb
Market size
Okay£146K£146K/yr · 352K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-15.3%90-day search growth — must beat 0% to launch
Avg price
Bad£5.87avg listing price — sweet spot $15–$100
Price range
Bad£3.75–£14.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier