30
damp duster
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-1.4%90-day search growth — must beat 0% to launch
Review moat
Bad5,307.83avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£4.00avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 60K searches
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.95–£8.59cheapest to priciest tracked listing — scored on the share inside $15–$100