69
cooling vest
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Review moat
Incredible72.81avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£36.44avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great26%top-5 click share — an open shelf
Price range
Great£4.92–£73.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 6% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£39K£39K/yr · 126K searches