56
clay bar
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good926.72avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+25.0%90-day search growth — must beat 0% to launch
Price range
Okay£4.21–£24.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£206K£206K/yr · 257K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.63avg listing price — sweet spot $15–$100