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caravan steps
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 6% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great£19.77avg listing price — sweet spot $15–$100
Price range
Great£11.24–£39.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+57.7%90-day search growth — must beat 0% to launch
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,613.76avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Market size
Okay£167K£167K/yr · 230K searches