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63

caravan accessories

Worth a look

Shows no brand lock-in (top 5 brands take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 55Growth 44Conversion 12Competition 91Returns 89Price range 35Avg price 90Brand share 97Review moat 40Quality gap 62

Brand share

Incredible25%

top-5 brand share — no brand owns this niche

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great£21.13

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 6% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£392K

£392K/yr · 1.9M searches

Growth

Okay+15.1%

90-day search growth — must beat 0% to launch

Review moat

Okay2,534.87

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.49–£246.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale