49
car wax
Skip itBrand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.96–£26.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.34avg listing price — sweet spot $15–$100
Market size
Okay£217K£217K/yr · 303K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Review moat
Bad4,102.67avg incumbent reviews — the moat a new listing must climb