42
car cologne
Skip itSoft demand (-42.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,284.56avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.37–£21.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.54avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£28K£28K/yr · 33K searches
Growth
Bad-42.6%90-day search growth — must beat 0% to launch