68
camping toilet
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 6% kills the launch gate
Avg price
Incredible£28.60avg listing price — sweet spot $15–$100
Price range
Great£9.68–£73.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+62.3%90-day search growth — must beat 0% to launch
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good855.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£507K£507K/yr · 833K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale