41
brake fluid
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good1,265.83avg incumbent reviews — the moat a new listing must climb
Market size
Good£369K£369K/yr · 242K searches
Price range
Okay£3.86–£24.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.33avg listing price — sweet spot $15–$100
Growth
Okay+1.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand