51
audi
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great£17.60avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Good£3.38–£150.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,286.35avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Market size
Bad£58K£58K/yr · 611K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand