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4d number plates
Skip itA small market ($5K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good572.74avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.49–£20.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.43avg listing price — sweet spot $15–$100
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£5K£5K/yr · 91K searches