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2 stroke oil
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 6% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Growth
Great+105.3%90-day search growth — must beat 0% to launch
Review moat
Good815.6avg incumbent reviews — the moat a new listing must climb
Price range
Good£0.40–£34.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£244K£244K/yr · 183K searches
Avg price
Okay£10.43avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality