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12v plug
Skip itPrices mostly outside the sweet spot ($1.83–$8.17) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Okay1,887.4avg incumbent reviews — the moat a new listing must climb
Growth
Okay+14.5%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£5.14avg listing price — sweet spot $15–$100
Market size
Bad£31K£31K/yr · 71K searches
Price range
Bad£1.83–£8.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand