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12v led lights
Skip itSoft demand (-20.8% this quarter) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,799.24avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.07–£24.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.57avg listing price — sweet spot $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£64K£64K/yr · 285K searches
Growth
Bad-20.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand