52
12v extension lead
Worth a lookShows low returns (1.4%), but prices mostly outside the sweet spot ($3.20–$13.90) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good905.61avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.45avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 103K searches
Price range
Bad£3.20–£13.90cheapest to priciest tracked listing — scored on the share inside $15–$100