44
unicorn
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.36avg listing price — sweet spot $15–$100
Price range
Great$12.30–$47.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,239.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 12K searches