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squishmallow
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$21.39avg listing price — sweet spot $15–$100
Price range
Great$8.72–$37.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good936.5avg incumbent reviews — the moat a new listing must climb
Growth
Good+25.4%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 28K searches
Brand share
Bad100%top-5 brand share — brand-locked demand