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scrabble
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Avg price
Great$58.83avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$21.55–$225.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,816.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad$14K$14K/yr · 7K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price