45
polly pocket
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$31.64avg listing price — sweet spot $15–$100
Price range
Great$10.59–$75.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great40%top-5 click share — an open shelf
Review moat
Good962avg incumbent reviews — the moat a new listing must climb
Growth
Good+30.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$8K$8K/yr · 61K searches
Brand share
Bad100%top-5 brand share — brand-locked demand