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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$18.36avg listing price — sweet spot $15–$100
Price range
Good$11.52–$24.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+45.7%90-day search growth — must beat 0% to launch
Review moat
Good1,279avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Bad92%top-5 click share — a locked-up shelf
Market size
Bad$8K$8K/yr · 73K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Out of Stock