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magic the gathering
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Avg price
Great$99.31avg listing price — sweet spot $15–$100
Review moat
Good685.02avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay$23.47–$314.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$23K$23K/yr · 235K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price