28
hammond collection
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$43.20avg listing price — sweet spot $15–$100
Price range
Incredible$18.90–$93.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good739.7avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad91%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$5K$5K/yr · 28K searches
Brand share
Bad100%top-5 brand share — brand-locked demand