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48

fidget toys

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A small market ($6K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 20Conversion 22Competition 62Returns 100Price range 78Avg price 85Brand share 87Review moat 36Quality gap 43

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Brand share

Great48%

top-5 brand share — no brand owns this niche

Avg price

Great$18.97

avg listing price — sweet spot $15–$100

Price range

Great$6.01–$47.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,942.11

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Market size

Bad$6K

$6K/yr · 19K searches

Reviews