50
toothpaste
Worth a lookShows low returns (0.1%), but a small market ($23K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great21%top-5 click share — an open shelf
Price range
Good$2.02–$31.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.65avg listing price — sweet spot $15–$100
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,264.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad$23K$23K/yr · 64K searches
Signals Out of Stock