53
sunscreen
Worth a lookShows low returns (0.2%), but a small market ($6K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Great$19.41avg listing price — sweet spot $15–$100
Price range
Great$9.77–$48.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+32.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad10,062.33avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$6K$6K/yr · 30K searches