Sylvanian Families
FailThe top 5 brands take 100% of clicks, so Sylvanian Families is a Fail.
- Flapen Score
- 31 / 100Ranks 50 of 51 Toys niches · −16 vs the category median of 4731
- Market size
- $31K/yr128K searches / yr
- 90-day growth
- +19.1%search demand this quarter
- Competition
- 51%top-5 click share · 2 brands · 17 sellers
Flapen Score
Sylvanian Families against its category
The dotted line is the Toys average. Past it, Sylvanian Families is stronger. Inside it, weaker.
Market
The Sylvanian Families market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Sylvanian Families 128K times last year and spent an estimated $31K. All 2 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- +19.1%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $31Ka year
- Top search term
- sylvanian families112K searches a year
02 · Price
A sale here is worth $98.10.
Listings sell for $98.10 on average, from $33.26 to $206.49. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $98.10 that is $0 to $10K a year per listing.
- Average price
- $98.10inside the $15 to $100 sweet spot
- Price range
- $33.26–$206.49
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 4.9%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 42.1% of listings are out of stock. The average listing ranks #128 within Toys. It carries 749 reviews at 4.77 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 72%
- Out of stock, average day
- 42.1%
- Average rank
- #128in Toys
- Average rating
- 4.77 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 749per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Sylvanian Families products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sylvanian Families 5802 Baby Bunny Easter Fun Play Set Set with Animal Figure Easter Gift Toy for Children from 3 Years
- Price
- $77.58
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 1y ago

Sylvanian Families - Baby Dream Amusement Park 5841
- Price
- $206.49
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago

Sylvanian Families EPOCH Plastic Chocolate Rabbit Family Multicolor
- Price
- $83.27
- Rating
- 4.8/5
- Reviews
- 1,826
- Age
- 4y ago

Sylvanian Families 5405 Chocolate Rabbit Baby Figurine Playset
- Price
- $33.26
- Rating
- 4.8/5
- Reviews
- 1,049
- Age
- 4y ago

Sylvanian Families - Nursery Friends -Rainy Day Duo
- Price
- $60.66
- Rating
- 4.8/5
- Reviews
- 529
- Age
- 2y ago
Trending
estimated 90-day click momentum
Sylvanian Families - Baby Dream Amusement Park 5841
- Price
- $206.49
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago

Sylvanian Families - Sea Otter Family - (5803) /Dolls and Dollhouses
- Price
- $75.97
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 1y ago

Sylvanian Families - Nursery Swing
- Price
- $147.88
- Rating
- 4.7/5
- Reviews
- 220
- Age
- 2y ago

Sylvanian Families 5801 Deer Babies with Flower Swing Playset Set with Animal Figures Toy for Children from 3 Years
- Price
- $91.30
- Rating
- 4.8/5
- Reviews
- 142
- Age
- 1y ago

Sylvanian Families - 5818 Baby Princess Playset Play Set with Animal Figure Velvety Animal Figures Milk Rabbit Silk Cat Deer Baby Animal Toy for Children from 3 Years
- Price
- $81.28
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 11mo ago
Newest
by launch date
Sylvanian Families - 5818 Baby Princess Playset Play Set with Animal Figure Velvety Animal Figures Milk Rabbit Silk Cat Deer Baby Animal Toy for Children from 3 Years
- Price
- $81.28
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 11mo ago

Sylvanian Families - 5819 Amusement Park Ride Set Tarpaulin & Train Dollhouse Playsets
- Price
- $90.26
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 1y ago

Sylvanian Families 5802 Baby Bunny Easter Fun Play Set Set with Animal Figure Easter Gift Toy for Children from 3 Years
- Price
- $77.58
- Rating
- 4.7/5
- Reviews
- 194
- Age
- 1y ago

Sylvanian Families - Baby Dream Amusement Park 5841
- Price
- $206.49
- Rating
- 4.6/5
- Reviews
- 106
- Age
- 1y ago

Sylvanian Families - Sea Otter Family - (5803) /Dolls and Dollhouses
- Price
- $75.97
- Rating
- 4.8/5
- Reviews
- 275
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
17
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
51%
Top 20: 92%
Open market
0%
- Sylvanian Families87%
- EPOCH14%
Demand
Sylvanian Families search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Sylvanian Families
We read the reviews and the return reasons for every product selling here.
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
1 topic
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sylvanian Families questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






