friskies dry cat food
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great220.21avg incumbent reviews — the moat a new listing must climb
Avg price
Great$67.74avg listing price — sweet spot $15–$100
Price range
Good$21.90–$158.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Market size
Okay$205K$205K/yr · 73K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Saudi Arabia niche tracking, friskies dry cat food is a $205K/yr Amazon Saudi Arabia market (73K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
friskies dry cat food market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $542K–$677K
- units × avg price
- Conversion rate
- 4.1%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 56 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
52%
Top 20: 97%
Open market
0%
- Purina78%
- PURINA ONE21%
- PURINA Pro Plan1%
Demand
Weekly Amazon search volume, last 46 weeks — +20.3% search growth over the last 90 days.Top friskies dry cat food search terms
- felix13K/yr
- felix cat food wet14K/yr
- purina wet cat food8K/yr
- فيليكس6K/yr
- بورينا6K/yr
- purina7K/yr
- طعام قطط فيليكس4K/yr
- purina cat food9K/yr
- purina one4K/yr
- one3K/yr
Top friskies dry cat food products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Purina Felix As Good As It Looks Doubly Delicious Meat Selection Cat Food Promo Pack (85g) (50+10 Free) [Amazon Exclusive]](https://m.media-amazon.com/images/I/51e0XVyiB+L.jpg)
Purina Felix As Good As It Looks Doubly Delicious Meat Selection Cat Food Promo Pack (85g) (50+10 Free) [Amazon Exclusive]
Purina$157.684.7★198 rev
![Purina Felix As Good As It Looks Favourites Selection Cat Food Promo Pack (85g) (50+10 Free) [Amazon Exclusive]](https://m.media-amazon.com/images/I/51d+-6IC2WL.jpg)
Purina Felix As Good As It Looks Favourites Selection Cat Food Promo Pack (85g) (50+10 Free) [Amazon Exclusive]
Purina$158.704.7★135 rev
![Purina Felix As Good As It Looks Doubly Delicious Fish Selection Cat Food Promo Pack (85g) (50+10 Free) [Amazon Exclusive]](https://m.media-amazon.com/images/I/51bgiZM4vwL.jpg)
Purina Felix As Good As It Looks Doubly Delicious Fish Selection Cat Food Promo Pack (85g) (50+10 Free) [Amazon Exclusive]
Purina$157.134.7★177 rev
Felix As Good As It Look Doubly Delicious Wet Cat Food Favourite Selections 85g (Pack of 12)
Purina$34.364.6★354 rev
Purina Felix As Good As It Look Doubly Delicious Wet Cat Food Meat Selections 85g (Pack of 12)
Purina$34.574.6★671 rev
Newest
by launch date
Purina Pro Plan Adult with Chicken Wet Cat Food 85g
PURINA Pro Plan$87.32105 rev
Purina Felix As Good As It Looks Doubly Delicious Meat Selection Cat Food Promo Pack (85g) (50+10 Free) [Amazon Exclusive]
Purina$157.68198 rev
Purina Felix As Good As It Looks Favourites Selection Cat Food Promo Pack (85g) (50+10 Free) [Amazon Exclusive]
Purina$158.70135 rev
Purina Felix As Good As It Looks Doubly Delicious Fish Selection Cat Food Promo Pack (85g) (50+10 Free) [Amazon Exclusive]
Purina$157.13177 rev
ONE ADULT Hairball Chicken (12x70g)
Purina$70.2945 rev
Trending
90-day click momentum
Purina Felix As Good As it Looks Adult Cat With Chicken In Jelly 85g Pack of 24
Purina$43.993.6★
Purina Pro Plan Adult with Chicken Wet Cat Food 85g
PURINA Pro Plan$87.324.5★
Felix Purina Felix Sensations Jellies Chicken and Spinach Flavors 85g (Pack of 12)
Purina$38.954.6★
PURINA ONE Wet Cat Healthy Adult with Ocean Fish 70g Pack of 12
PURINA ONE$70.784.5★
Felix Purina Felix Sensations Jellies Salmon and Tomato Flavors 85g (Pack of 12)
Purina$38.464.4★
What buyers say about friskies dry cat food
What buyers praise and complain about, mined from review topics.What buyers love
“Cat loves it”
“Good for the price”
“Good size serving”
“high fiber dry cat food that helps with hairball”
“excellent quality”
What buyers complain about
“This fake advertisement has been mentioned since at least August 2025”
“its not cheap”
Common questions
- Is friskies dry cat food profitable to sell on Amazon Saudi Arabia?
- The niche generates $205K/yr across 24 tracked products. 90-day search growth is +20.3%. Flapen's verdict: Worth a look (52/100).
- How competitive is the friskies dry cat food niche?
- 3 brands and 14 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in friskies dry cat food?
- Top complaints mined from reviews: المنتج المعلن عنه مقابل المنتج الفعلي, القيمة مقابل المال. The return rate is 0.2%.
- What does it cost to enter the friskies dry cat food niche?
- Listings span $21.90–$158.70; the average listing price is $67.74 (sweet spot $15–$100). The average incumbent carries 220 reviews — the moat a new listing must climb.