Dog Food
MaybeAn estimated 0.2% of orders come back. But demand is soft, at -9.7% this quarter, so Dog Food is a Maybe.
- Flapen Score
- 56 / 100Ranks 12 of 26 Pet Supplies niches · on the category median56
- Market size
- $261K/yr36K searches / yr
- 90-day growth
- -9.7%search demand this quarter
- Competition
- 52%top-5 click share · 12 brands · 11 sellers
Flapen Score
Dog Food against its category
The dotted line is the Pet Supplies average. Past it, Dog Food is stronger. Inside it, weaker.
Market
The Dog Food market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Dog Food 36K times last year and spent an estimated $261K. The top 5 brands take 78% of clicks. Demand peaks in Nov. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $261K a year.
- Searches, last 12 months
- 36K
- Growth, 90 days vs prior 90
- -9.7%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $261Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- dog food30K searches a year
02 · Price
A sale here is worth $111.09.
Listings sell for $111.09 on average, from $4.82 to $437.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $111.09 that is $0 to $11K a year per listing.
- Average price
- $111.09above the $15 to $100 sweet spot
- Price range
- $4.82–$437.90
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$11K
- Returns
- 0.2%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #20 within Pet Supplies. It carries 620 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 12.3%
- Average rank
- #20in Pet Supplies
- Average rating
- 4.24 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 620per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Dog Food products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
11
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
52%
Top 20: 92%
Open market
17%
- Brand 133%
- Brand 218%
- Brand 313%
- Brand 48%
- Brand 56%
- Brand 66%
- Open — no brand owns it (6 brands, 17%)
Demand
Dog Food search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.0×
Reviews and returns
What reviews say buyers love and hate about Dog Food
We read the reviews and the return reasons for every product selling here.
“Dog food not cat food. They didnt indicate that its for dog food”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dog Food questions
Answered from the same tracked data.