Is cat scratcher profitable to sell on Amazon Saudi Arabia?

The niche generates $199K/yr across 38 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -0.2%. Flapen's verdict: Worth a look (57/100).

How competitive is the cat scratcher niche?

22 brands and 61 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in cat scratcher?

Top complaints mined from reviews: الحجم الكلي, الوزن خفيف, قوة. The return rate is 1.5%.

When does demand for cat scratcher peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the cat scratcher niche?

Listings span $16.39–$125.72; the average listing price is $68.55 (sweet spot $15–$100). The average incumbent carries 4,480 reviews — the moat a new listing must climb.

cat scratcher

Worth a look

Shows a sweet-spot price point ($68.55 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$68.55

avg listing price — sweet spot $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great$16.39–$125.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Market size

Okay$199K

$199K/yr · 63K searches

Growth

Bad-0.2%

90-day search growth — must beat 0% to launch

Review moat

Bad4,479.68

avg incumbent reviews — the moat a new listing must climb

Signals High Price Out of Stock

According to Flapen's Amazon Saudi Arabia niche tracking, cat scratcher is a $199K/yr Amazon Saudi Arabia market (63K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

cat scratcher market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $171K–$206K; units × avg price
Conversion rate: 4.7%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 23.8%
Avg brand age: 26 months
Avg seller age: 0 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

74%

Top 20: 98%

Top-5 click share

43%

Top 20: 81%

Open market

22%

Amazon Basics27%
FUKUMARU18%
SKY-TOUCH16%
Pomefar8%
LBMT5%
VINNYSEN4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top cat scratcher search terms

cat scratcher34K/yr -4.2%3.5% conv.
خداشة قطط21K/yr +10.3%1.7% conv.
cat scratching post6K/yr -9.6%3.4% conv.
خداشه قطط3K/yr -2.9%2.8% conv.

All search terms

Top cat scratcher products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Medium Cat Scratching Post - 16 x 16 x 32 Inches Gray

Amazon Basics$48.604.6★15,590 rev

SKY-TOUCH Pet Cat Scratcher Board Cardboard Cat Toys Durable Cat Scratching Pad Cat Grinding Claw Cat Cardboard Bed Cat Scratching Pad & Lounge

SKY-TOUCH$16.394.0★70 rev

Pomefar Cat Scratcher 26.8 Inch L Shape Cat Scratch Pad Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats Large Size

Pomefar$55.894.0★17 rev

FUKUMARU Cat Scratcher 16.73 Inch L Shape Cat Scratch Pad Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats Medium Size

FUKUMARU$63.314.4★16,950 rev

AmazonBasics Cat Activity Tree with Scratching Posts - Large - 18 x 18 x 46 Inches

Amazon Basics$119.454.5★19,003 rev

Newest

by launch date

Amazon Basics Cat Scratching Post Indoor Cactus Triple Posts for Cats & Kittens with Dangling Ball Large 68.58 cm H Green

Amazon Basics$84.69993 rev

1mo ago

Cat Scratcher House 2-Floor Scratching Board Hanging Ball Toy and Cat Scratching Pad Large Space Cat Bed Furniture for Multi CatsDurable Board Entertain Feline Friends Prevent Furniture Damage

LBMT$73.156 rev

10mo ago

XVersion Cat Scratcher Lounge Bed for Indoor Cats Modern Sisal Cat Scratching Bowl with Wooden Rocking Base Durable Cat Furniture for Resting & Furniture Protection - Wood

XVersion$116.419 rev

11mo ago

Pomefar Cat Scratcher 26.8 Inch L Shape Cat Scratch Pad Wall Mounted Cat Scratching Cardboard with Ball Toy for Indoor Cats Large Size

Pomefar$55.8917 rev

1y ago

Cat Scratcher L Shaped Cat Scratcher Durable Cardboard with Ball Toy for Indoor Cats (L)

NIUB$48.838 rev

1y ago

What buyers say about cat scratcher

What buyers praise and complain about, mined from review topics.

What buyers love

مسموح باصطحاب الحيوانات الأليفة30%

“Cats love it”

قوة12%

“Sturdy and worth the price”

الحجم الكلي9%

“Easy to fit”

تجربة ترفيهية/ممتعة8%

“spend a lot of time playing”

الراحة الشاملة6%

“sleep comfortably all day”

التجميع/التركيب6%

“Easy to assemble”

الجودة الشاملة5%

“Great product”

القيمة مقابل المال4%

“Great value”

متانة3%

“durable”

التصميم الشامل2%

“The L-shape design is great because it works as both a scratching post”

What buyers complain about

الحجم الكلي27%

“Its just too narrow”

الوزن خفيف14%

“I just wish it was heavier”

قوة10%

“also the screws provided are very brittle”

متانة10%

“they broke instantly”

القيمة مقابل المال5%

“Not worth it”

سهولة الاستخدام5%

“it makes it not useable”

المنتج المعلن عنه مقابل المنتج الفعلي5%

“Fake product images”

التصميم الشامل5%

“Poor design + imbalance”

Top return reasons

الحجم الكلي19%

الجودة الشاملة14%

المواد/الأجزاء المعيبة13%

المنتج المعلن عنه مقابل المنتج الفعلي8%

جودة المواد7%

لون7%