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Soil

Fail

The top 5 brands take 98% of clicks, so Soil is a Fail.

Flapen Score
45
45 / 100
Ranks 14 of 19 Patio, Lawn & Garden niches · −3 vs the category median of 48
Market size
$91K/yr102K searches / yr
90-day growth
+5.7%search demand this quarter
Competition
89%top-5 click share · 6 brands · 6 sellers

Flapen Score

Soil against its category

The dotted line is the Patio, Lawn & Garden average. Past it, Soil is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soil market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Soil 102K times last year and spent an estimated $91K. The top 5 brands take 98% of clicks. Demand peaks in Apr–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
+5.7%
Conversion, latest week
2.6%
Market size, estimated
$91Ka year
Peak month
April1.6× the quietest month
Top search term
تربة زراعية جاهزة18K searches a year

02 · Price

A sale here is worth $34.10.

Listings sell for $34.10 on average, from $14.75 to $65.18. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $34.10 that is $9K to $17K a year per listing.

Average price
$34.10inside the $15 to $100 sweet spot
Price range
$14.75–$65.18
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
$9K–$17K
Returns
1.0%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #7 within Patio, Lawn & Garden. It carries 86 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
29.2%
Average rank
#7in Patio, Lawn & Garden
Average rating
4.24 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
86per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Soil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

6

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 235%
  • Brand 37%
  • Brand 43%
  • Brand 52%
  • Brand 62%

Demand

Soil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Soil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • تربة زراعية جاهزة18K/yr
  • تربة زراعية11K/yr
  • تربه زراعيه11K/yr
  • soil11K/yr
  • soil for plants10K/yr
  • potting soil9K/yr
  • بيتموس8K/yr
  • تراب زراعي5K/yr
  • تربة4K/yr
  • تربه4K/yr

Reviews and returns

What reviews say buyers love and hate about Soil

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
50%of negative reviews mention “الجودة الشاملة”
1.0%of orders come back
“Junk”
A buyer, on “الجودة الشاملة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

Keep looking

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Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Soil questions

Answered from the same tracked data.