picnic mat
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Avg price
Great$58.36avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$2.01–$152.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,294.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 52K searches
According to Flapen's Amazon Saudi Arabia niche tracking, picnic mat is a $30K/yr Amazon Saudi Arabia market (52K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 48/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
picnic mat market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $29K–$44K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #63
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 76%
- Out of stock
- 22.3%
- Avg brand age
- 30 months
- Avg seller age
- 0 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
30 falling
Sellers
85
Top-5 brand share
56%
Top 20: 92%
Top-5 click share
43%
Top 20: 76%
Open market
39%
- SKY-TOUCH17%
- Nymmoata12%
- RUIBOLU12%
- Generic9%
- XICEN6%
- ECVV6%
Demand
Weekly Amazon search volume, last 25 weeks — -2.5% search growth over the last 90 days.Top picnic mat search terms
- picnic mat18K/yr
- بساط رحلات11K/yr
- سجاد رحلات9K/yr
- picnic10K/yr
- مفرش رحلات5K/yr
Top picnic mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SKY-TOUCH Fortable Picnic Blanket Waterproof Beach Blanket Waterproof Picnic Blanket Portable Picnic Mat Portable Beach Mat For Outdoor Camping Family Outdoor Park Garden Blue145 180cm Full
SKY-TOUCH$20.064.3★675 rev
Extra Large Picnic Blanket Beach Blankets 80x80 Picnic Mat Waterproof Sand Proof Foldable Portable for Outdoor Camping Hiking Travel Grass Park Music Festival Lawn Mats (brown 80x80 inch)
RUIBOLU$74.444.5★525 rev
Outdoor Camping Mat Foldable Picnic Mat Oversized Lightweight Compact Beach Waterproof Rug for Outdoor Camping Picnic -200x150 cm (brown)
Nymmoata$34.084.6★12 rev
XICEN Picnic Blanket Portable Foldable 200 * 200cm Waterproof Picnic Blanket with Carry Strap Outdoor Large Beach Mat Picnicware for Outdoor Travel Camping Hiking
XICEN$88.634.3★20 rev
ECVV Camping Blanket: Durable Waterproof Foldable Design - 190x200cm for Travel Picnics & Camping Adventures(Green)
ECVV$12.053.9★51 rev
Newest
by launch dateXICEN Picnic Blanket Portable Foldable 200 * 200cm Waterproof Picnic Blanket with Carry Strap Outdoor Large Beach Mat Picnicware for Outdoor Travel Camping Hiking
XICEN$88.6320 rev
Lawazim Foldable Waterproof Mat for Outdoor Camping 180x150cm - Brown - Machine Washable Large Picnic Blanket with Sandproof & Water-Resistant Backing - Ideal for Beach Park Camping and Outdoor Use
Lawazim$23.292 rev
Picnic Mat Yellow Checkered Pattern 180 x 180 cm with Ground Stakes
Generic$14.530 rev
Picnic Blanket Large Beach Blanket Outdoor Picnic Mat Waterproof Foldable Blankets with Carrying Handle for Beach Camping Grass Lawn Hiking Park 200x200CM
TERRIFI$78.514 rev
Portable Extra Large Picnic Blanket 200 x 200 cm Camping Mat Waterproof & Sandproof Foldable 3-Layer Outdoor Blanket for 6 to 8 Adults for Camping Park Beach Grass Indoors (Light blue)
TTSTW$84.801 rev
Trending
90-day click momentum
Amazon Basics Picnic travel Blanket With Waterproof Backing 200 x 200 cm Blue
Amazon Basics$29.194.6★
Picnic Mat Yellow Checkered Pattern 180 x 180 cm with Ground Stakes
Generic$14.530.0★
Amazon Basics Picnic Blanket with waterproof backing 200 x 200 cm Stripes Design Marine
Amazon Basics$30.254.6★
Lawazim Foldable Waterproof Mat for Outdoor Camping 180x150cm - Brown - Machine Washable Large Picnic Blanket with Sandproof & Water-Resistant Backing - Ideal for Beach Park Camping and Outdoor Use
Lawazim$23.295.0★
ECVV Camping Blanket: Durable Waterproof Foldable Design - 190x200cm for Travel Picnics & Camping Adventures(Green)
ECVV$12.053.9★
What buyers say about picnic mat
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good product different color”
“Lightweight”
“Good product, soft with a good bottom”
“Easy to”
“Handle”
“For outdoor use”
“the carrying strap it comes with is a nice bonus for keeping it rolled up in the corner”
“solid mat for the price”
“I bought this Taimi mat for some light exercise at home and the 10mm thickness is excellent”
What buyers complain about
“Not comfortable at all”
“it is a bit small for people who weigh above 60 kg”
“Broke after two weeks”
“Poor quality”
“Very fragile”
Top return reasons
Common questions
- Is picnic mat profitable to sell on Amazon Saudi Arabia?
- The niche generates $30K/yr across 45 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -2.5%. Flapen's verdict: Skip it (48/100).
- How competitive is the picnic mat niche?
- 30 brands and 85 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in picnic mat?
- Top complaints mined from reviews: الراحة الشاملة, الحجم الكلي, متانة. The return rate is 2.2%.
- What does it cost to enter the picnic mat niche?
- Listings span $2.01–$152.91; the average listing price is $58.36 (sweet spot $15–$100). The average incumbent carries 1,294 reviews — the moat a new listing must climb.