Pen
MaybeProducts sell for $44.36 on average, inside the sweet spot. But demand is soft, at -11.4% this quarter, so Pen is a Maybe.
- Flapen Score
- 59 / 100Top 6% of 18 Office Products niches · +10 vs the category median of 4959
- Market size
- $732K/yr663K searches / yr
- 90-day growth
- -11.4%search demand this quarter
- Competition
- 38%top-5 click share · 27 brands · 88 sellers
Flapen Score
Pen against its category
The dotted line is the Office Products average. Past it, Pen is stronger. Inside it, weaker.
Market
The Pen market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Pen 663K times last year and spent an estimated $732K. The top 5 brands take 61% of clicks. Demand peaks in Aug. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 663K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $732K a year.
- Searches, last 12 months
- 663K
- Growth, 90 days vs prior 90
- -11.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $732Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- pen130K searches a year
02 · Price
A sale here is worth $44.36.
Listings sell for $44.36 on average, from $0.77 to $423.41. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $44.36 that is $4K to $11K a year per listing.
- Average price
- $44.36inside the $15 to $100 sweet spot
- Price range
- $0.77–$423.41
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $4K–$11K
- Returns
- 1.0%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
35% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #35 within Office Products. It carries 2,043 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 35%
- Prime listings
- 94%
- Out of stock, average day
- 3.2%
- Average rank
- #35in Office Products
- Average rating
- 4.36 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 2,043per listing
- Listings tracked
- 48
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Pen products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PILOT PEN BP-1 B.POINT PEN BLACK M 0.1MM 12 PEN
- Price
- $0.86
- Rating
- 3.6/5
- Reviews
- 65
- Age
- 4y ago

Faber-Castell Triflow Ballpoint Pen 10-Piece Set 1 mm Tip Size Blue
- Price
- $4.25
- Rating
- 4.6/5
- Reviews
- 237
- Age
- 1y ago

Smooz 10-Color 0.7 mm Gel Ink Pen 10-Pieces Multicolor
- Price
- $15.23
- Rating
- 4.5/5
- Reviews
- 63
- Age
- 2y ago

PILOT PEN BP-1 B.POINT PEN RED M 0.1MM 12 PEN
- Price
- $0.91
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 4y ago

Roco 1427 1mm Ballpoint Pen 10-Piece Set Blue
- Price
- $4.53
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago
Trending
estimated 90-day click momentum
Roco 1427 1mm Ballpoint Pen 10-Piece Set Blue
- Price
- $4.53
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago

Roco Assorted Colors 0.7 mm Needle Tip Free Ink Roller Liquid Ink Pen 8-Pieces Set
- Price
- $4.93
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

DOMS 12 Aqua Mini Water Colouring Pens - Pens - Unique Push Resistant Tip
- Price
- $1.48
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 10y ago

Roco 1427 1mm Smooth Writing Ballpoint 10-Piece Set Assorted
- Price
- $4.61
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago

PILOT PEN BP-1 B.POINT PEN RED M 0.7MM 12 PEN
- Price
- $0.77
- Rating
- 3.4/5
- Reviews
- 13
- Age
- 4y ago
Newest
by launch date
Roco 1427 1mm Ballpoint Pen 10-Piece Set Blue
- Price
- $4.53
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 5mo ago

Roco 1427 1mm Smooth Writing Ballpoint 10-Piece Set Assorted
- Price
- $4.61
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 5mo ago

Roco Assorted Colors 0.7 mm Needle Tip Free Ink Roller Liquid Ink Pen 8-Pieces Set
- Price
- $4.93
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago

Leeno 1.0 mm Plus Ball Pen 12-Pieces Blue
- Price
- $3.79
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 1y ago

Doms Inxon Blue Ball Pen| 0.7mm | Soft Rubberized Grip| PACK of 10 Blue Ballpens
- Price
- $9.09
- Rating
- 4.4/5
- Reviews
- 81
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
27 falling
Sellers
88
Est. top-5 brand share
61%
Top 20: 95%
Est. top-5 click share
38%
Top 20: 75%
Open market
34%
- Pilot21%
- Roco14%
- Faber-Castell13%
- FLAIR8%
- Smooz6%
- Parker4%
Demand
Pen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 2.0×
Search terms
Top Pen search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pen130K/yr
- قلم126K/yr
- اقلام94K/yr
- قلم رجالي84K/yr
- اقلام حبر52K/yr
- قلم حبر35K/yr
- pens35K/yr
- قلم ازرق13K/yr
- اقلام حبر جاف14K/yr
- قلم حبر جاف9K/yr
Reviews and returns
What reviews say buyers love and hate about Pen
We read the reviews and the return reasons for every product selling here.
“No it's not writing well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pen questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






