Pencil
MaybeProducts sell for $28.16 on average, inside the sweet spot. But shoppers spend an estimated $112K a year here, so Pencil is a Maybe.
- Flapen Score
- 50 / 100Top 23% of 18 Office Products niches · +1 vs the category median of 4950
- Market size
- $112K/yr173K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 45%top-5 click share · 12 brands · 40 sellers
Flapen Score
Pencil against its category
The dotted line is the Office Products average. Past it, Pencil is stronger. Inside it, weaker.
Market
The Pencil market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Pencil 173K times last year and spent an estimated $112K. The top 5 brands take 85% of clicks. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $112Ka year
- Peak month
- August5.0× the quietest month
- Top search term
- pencil43K searches a year
02 · Price
A sale here is worth $28.16.
Listings sell for $28.16 on average, from $1.17 to $177.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $28.16 that is $3K to $7K a year per listing.
- Average price
- $28.16inside the $15 to $100 sweet spot
- Price range
- $1.17–$177.17
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.1%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
37% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #22 within Office Products. It carries 606 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 97%
- Out of stock, average day
- 4.8%
- Average rank
- #22in Office Products
- Average rating
- 4.42 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 606per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Pencil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
40
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
45%
Top 20: 86%
Open market
11%
- Brand 151%
- Brand 217%
- Brand 38%
- Brand 46%
- Brand 53%
- Brand 63%
- Open — no brand owns it (6 brands, 11%)
Demand
Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 5.0×
Search terms
Top Pencil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pencil43K/yr
- قلم رصاص32K/yr
- faber castell21K/yr
- اقلام رصاص33K/yr
- pencils11K/yr
- فابر كاستل9K/yr
- أقلام وأقلام رصاص ولوازم كتابة6K/yr
- faber castell colour pencil6K/yr
- الوان فابر كاستل4K/yr
- فايبر كاستل4K/yr
Reviews and returns
What reviews say buyers love and hate about Pencil
We read the reviews and the return reasons for every product selling here.
“Good pencils, although a bit thicker than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pencil questions
Answered from the same tracked data.






