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Pencil

Maybe

Products sell for $28.16 on average, inside the sweet spot. But shoppers spend an estimated $112K a year here, so Pencil is a Maybe.

Flapen Score
50
50 / 100
Top 23% of 18 Office Products niches · +1 vs the category median of 49
Market size
$112K/yr173K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
45%top-5 click share · 12 brands · 40 sellers

Flapen Score

Pencil against its category

The dotted line is the Office Products average. Past it, Pencil is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pencil market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Pencil 173K times last year and spent an estimated $112K. The top 5 brands take 85% of clicks. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
173K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
2.3%
Market size, estimated
$112Ka year
Peak month
August5.0× the quietest month
Top search term
pencil43K searches a year

02 · Price

A sale here is worth $28.16.

Listings sell for $28.16 on average, from $1.17 to $177.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $28.16 that is $3K to $7K a year per listing.

Average price
$28.16inside the $15 to $100 sweet spot
Price range
$1.17–$177.17
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
1.1%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

37% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #22 within Office Products. It carries 606 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
37%
Prime listings
97%
Out of stock, average day
4.8%
Average rank
#22in Office Products
Average rating
4.42 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
606per listing
Listings tracked
35

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Pencil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

40

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

11%

  • Brand 151%
  • Brand 217%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (6 brands, 11%)

Demand

Pencil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug · busiest ÷ quietest = 5.0×

Search terms

Top Pencil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pencil43K/yr
  • قلم رصاص32K/yr
  • faber castell21K/yr
  • اقلام رصاص33K/yr
  • pencils11K/yr
  • فابر كاستل9K/yr
  • أقلام وأقلام رصاص ولوازم كتابة6K/yr
  • faber castell colour pencil6K/yr
  • الوان فابر كاستل4K/yr
  • فايبر كاستل4K/yr

Reviews and returns

What reviews say buyers love and hate about Pencil

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “الجودة الشاملة”
50%of negative reviews mention “سماكة”
1.1%of orders come back
“Good pencils, although a bit thicker than I thought”
A buyer, on “سماكة”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

Keep looking

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Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Pencil questions

Answered from the same tracked data.