Pencil
MaybeProducts sell for $28.16 on average, inside the sweet spot. But shoppers spend an estimated $112K a year here, so Pencil is a Maybe.
- Flapen Score
- 50 / 100Top 23% of 18 Office Products niches · +1 vs the category median of 4950
- Market size
- $112K/yr173K searches / yr
- 90-day growth
- +1.7%search demand this quarter
- Competition
- 45%top-5 click share · 12 brands · 40 sellers
Flapen Score
Pencil against its category
The dotted line is the Office Products average. Past it, Pencil is stronger. Inside it, weaker.
Market
The Pencil market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Pencil 173K times last year and spent an estimated $112K. The top 5 brands take 85% of clicks. Demand peaks in Aug. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.3% of those searches ended in a purchase.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- +1.7%
- Conversion, latest week
- 2.3%
- Market size, estimated
- $112Ka year
- Peak month
- August5.0× the quietest month
- Top search term
- pencil43K searches a year
02 · Price
A sale here is worth $28.16.
Listings sell for $28.16 on average, from $1.17 to $177.17. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $28.16 that is $3K to $7K a year per listing.
- Average price
- $28.16inside the $15 to $100 sweet spot
- Price range
- $1.17–$177.17
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 1.1%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
37% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #22 within Office Products. It carries 606 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 37%
- Prime listings
- 97%
- Out of stock, average day
- 4.8%
- Average rank
- #22in Office Products
- Average rating
- 4.42 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 606per listing
- Listings tracked
- 35
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Pencil products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Faber-Castell Blacklead Pencil Yellow 1112 w/Rub box of 12
- Price
- $6.10
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 2y ago

Roco Assorted Colors HB2 Premium Hexagonal Blue Pastel Pencil 12-Pieces Set
- Price
- $4.42
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago

Roco Assorted Colors HB2 Premium Hexagonal Pink Pastel Pencil 12-Pieces Set
- Price
- $4.43
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 5mo ago

HABBAA Wooden Pencils HB2 Grade Pack of 12
- Price
- $15.48
- Rating
- 2.3/5
- Reviews
- 7
- Age
- 11mo ago

Flexoffice FO-GP010 Wooden Pencil 12-Pieces Set
- Price
- $3.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Flexoffice FO-GP010 Wooden Pencil 12-Pieces Set
- Price
- $3.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Roco Assorted Colors HB2 Premium Hexagonal Pink Pastel Pencil 12-Pieces Set
- Price
- $4.43
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 5mo ago

Roco Assorted Colors HB2 Premium Hexagonal Blue Pastel Pencil 12-Pieces Set
- Price
- $4.42
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago

HABBAA Wooden Pencils HB2 Grade Pack of 12
- Price
- $15.48
- Rating
- 2.3/5
- Reviews
- 7
- Age
- 11mo ago

Masco 3613041 HB Pencils with Sharpener and Eraser 3-Piece Set Yellow
- Price
- $1.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Newest
by launch date
Roco Assorted Colors HB2 Premium Hexagonal Blue Pastel Pencil 12-Pieces Set
- Price
- $4.42
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago

Roco Assorted Colors HB2 Premium Hexagonal Pink Pastel Pencil 12-Pieces Set
- Price
- $4.43
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 5mo ago

Flexoffice FO-GP010 Wooden Pencil 12-Pieces Set
- Price
- $3.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago

Faber-Castell 1112 Blacklead Pencil with Rubber 12-Piece Box Red
- Price
- $5.79
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 10mo ago

HABBAA Wooden Pencils HB2 Grade Pack of 12
- Price
- $15.48
- Rating
- 2.3/5
- Reviews
- 7
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
40
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 86%
Open market
11%
- Faber-Castell51%
- Roco17%
- HABBAA8%
- FLEXOFFICE6%
- Maxi3%
- Four Candies3%
- Open — no brand owns it (6 brands, 11%)
Demand
Pencil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug · busiest ÷ quietest = 5.0×
Search terms
Top Pencil search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pencil43K/yr
- قلم رصاص32K/yr
- faber castell21K/yr
- اقلام رصاص33K/yr
- pencils11K/yr
- فابر كاستل9K/yr
- أقلام وأقلام رصاص ولوازم كتابة6K/yr
- faber castell colour pencil6K/yr
- الوان فابر كاستل4K/yr
- فايبر كاستل4K/yr
Reviews and returns
What reviews say buyers love and hate about Pencil
We read the reviews and the return reasons for every product selling here.
“Good pencils, although a bit thicker than I thought”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pencil questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






