Is pencil profitable to sell on Amazon Saudi Arabia?

The niche generates $112K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the pencil niche?

12 brands and 40 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in pencil?

Top complaints mined from reviews: سماكة. The return rate is 1.1%.

What does it cost to enter the pencil niche?

Listings span $1.17–$177.17; the average listing price is $28.16 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.

pencil

Worth a look

Shows a sweet-spot price point ($28.16 avg), but a small market ($112K/yr) keeps it on the watch list.

Avg price

Incredible$28.16

avg listing price — sweet spot $15–$100

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Good605.94

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay$1.17–$177.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.3%

search→purchase rate — share of searches ending in a sale

Market size

Okay$112K

$112K/yr · 173K searches

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Saudi Arabia niche tracking, pencil is a $112K/yr Amazon Saudi Arabia market (173K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

pencil market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $225K–$282K; units × avg price
Conversion rate: 2.3%
Avg BSR: #22
Page quality: 0%
Prime: 97%
Sponsored: 37%
Out of stock: 4.8%
Avg brand age: 53 months
Avg seller age: 41 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

11%

Faber-Castell51%
Roco17%
HABBAA8%
FLEXOFFICE6%
Maxi3%
Four Candies3%
Open — no brand owns it (6 brands, 11%)

Demand

Weekly Amazon search volume, last 48 weeks — +1.7% search growth over the last 90 days.

Open Trend

Top pencil search terms

pencil43K/yr +1.9%3.2% conv.
قلم رصاص32K/yr +7.1%3.4% conv.
faber castell21K/yr +14.4%0.2% conv.
اقلام رصاص33K/yr -13.1%3.8% conv.
pencils11K/yr -3.2%5.7% conv.
فابر كاستل9K/yr -0.6%0.2% conv.
أقلام وأقلام رصاص ولوازم كتابة6K/yr +16.4%0.7% conv.
faber castell colour pencil6K/yr -11.6%1.5% conv.
الوان فابر كاستل4K/yr +26.0%0.4% conv.
فايبر كاستل4K/yr +34.0%0.5% conv.

All search terms

Top pencil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Faber-Castell Blacklead Pencil Yellow 1112 w/Rub box of 12

Faber-Castell$6.104.5★51 rev

Roco Assorted Colors HB2 Premium Hexagonal Blue Pastel Pencil 12-Pieces Set

Roco$4.425.0★5 rev

Roco Assorted Colors HB2 Premium Hexagonal Pink Pastel Pencil 12-Pieces Set

Roco$4.434.2★7 rev

HABBAA Wooden Pencils HB2 Grade Pack of 12

HABBAA$15.482.3★7 rev

Flexoffice FO-GP010 Wooden Pencil 12-Pieces Set

FLEXOFFICE$3.965.0★2 rev

Newest

by launch date

Roco Assorted Colors HB2 Premium Hexagonal Blue Pastel Pencil 12-Pieces Set

Roco$4.425 rev

5mo ago

Roco Assorted Colors HB2 Premium Hexagonal Pink Pastel Pencil 12-Pieces Set

Roco$4.437 rev

5mo ago

Flexoffice FO-GP010 Wooden Pencil 12-Pieces Set

FLEXOFFICE$3.962 rev

8mo ago

Faber-Castell 1112 Blacklead Pencil with Rubber 12-Piece Box Red

Faber-Castell$5.7925 rev

10mo ago

HABBAA Wooden Pencils HB2 Grade Pack of 12

HABBAA$15.487 rev

11mo ago

What buyers say about pencil

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة25%

“Quality good”

سهولة الاستخدام25%

“Useful”

الوزن خفيف25%

“Very light”

الشكل/النمط13%

“Good, stylish”

What buyers complain about

سماكة50%

“Good pencils, although a bit thicker than I thought”

Top return reasons

الحجم الكلي50%

الوظيفة - بشكل عام13%

الشهادات6%

لون6%

جودة المواد6%

المنتج المعلن عنه مقابل المنتج الفعلي6%

ألوان العرض3%

المواد/الأجزاء المعيبة3%

التوافق - بشكل عام3%

رفيع3%

Common questions

Is pencil profitable to sell on Amazon Saudi Arabia?: The niche generates $112K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the pencil niche?: 12 brands and 40 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in pencil?: Top complaints mined from reviews: سماكة. The return rate is 1.1%.
What does it cost to enter the pencil niche?: Listings span $1.17–$177.17; the average listing price is $28.16 (sweet spot $15–$100). The average incumbent carries 606 reviews — the moat a new listing must climb.