Pencil
Pencil shows a sweet-spot price point ($28.16 avg), but a small market ($112K/yr) keeps it on the watch list.
Flapen Score
Top 23% of 18 Office Products niches · +1 vs the category median of 49
Is Pencil profitable on Amazon?
According to Flapen's Amazon Saudi Arabia niche tracking, Pencil is a $112K/yr Amazon Saudi Arabia market (173K searches/yr). The top 5 brands hold 85% of demand. Verdict: Worth a look — 50/100.
Pencil: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.7% over the last 90 days and 2.3% of searches end in a purchase.
$112K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 35 products
Top Pencil products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Faber-Castell Blacklead Pencil Yellow 1112 w/Rub box of 12
- Price
- $6.10
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 2y ago
Roco Assorted Colors HB2 Premium Hexagonal Blue Pastel Pencil 12-Pieces Set
- Price
- $4.42
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago
Roco Assorted Colors HB2 Premium Hexagonal Pink Pastel Pencil 12-Pieces Set
- Price
- $4.43
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 5mo ago
HABBAA Wooden Pencils HB2 Grade Pack of 12
- Price
- $15.48
- Rating
- 2.3/5
- Reviews
- 7
- Age
- 11mo ago
Flexoffice FO-GP010 Wooden Pencil 12-Pieces Set
- Price
- $3.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago
Trending
90-day click momentumFlexoffice FO-GP010 Wooden Pencil 12-Pieces Set
- Price
- $3.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago
Roco Assorted Colors HB2 Premium Hexagonal Pink Pastel Pencil 12-Pieces Set
- Price
- $4.43
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 5mo ago
Roco Assorted Colors HB2 Premium Hexagonal Blue Pastel Pencil 12-Pieces Set
- Price
- $4.42
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago
HABBAA Wooden Pencils HB2 Grade Pack of 12
- Price
- $15.48
- Rating
- 2.3/5
- Reviews
- 7
- Age
- 11mo ago
Masco 3613041 HB Pencils with Sharpener and Eraser 3-Piece Set Yellow
- Price
- $1.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Newest
by launch dateRoco Assorted Colors HB2 Premium Hexagonal Blue Pastel Pencil 12-Pieces Set
- Price
- $4.42
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago
Roco Assorted Colors HB2 Premium Hexagonal Pink Pastel Pencil 12-Pieces Set
- Price
- $4.43
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 5mo ago
Flexoffice FO-GP010 Wooden Pencil 12-Pieces Set
- Price
- $3.96
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago
Faber-Castell 1112 Blacklead Pencil with Rubber 12-Piece Box Red
- Price
- $5.79
- Rating
- 4.9/5
- Reviews
- 25
- Age
- 10mo ago
HABBAA Wooden Pencils HB2 Grade Pack of 12
- Price
- $15.48
- Rating
- 2.3/5
- Reviews
- 7
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
40
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
45%
Top 20: 86%
Open market
11%
- Faber-Castell51%
- Roco17%
- HABBAA8%
- FLEXOFFICE6%
- Maxi3%
- Four Candies3%
- Open — no brand owns it (6 brands, 11%)
Pencil demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Pencil search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pencil43K/yr
- قلم رصاص32K/yr
- faber castell21K/yr
- اقلام رصاص33K/yr
- pencils11K/yr
- فابر كاستل9K/yr
- أقلام وأقلام رصاص ولوازم كتابة6K/yr
- faber castell colour pencil6K/yr
- الوان فابر كاستل4K/yr
- فايبر كاستل4K/yr
What reviews say buyers love and hate about Pencil
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Quality good”
“Useful”
“Very light”
“Good, stylish”
What buyers complain about
50% of reviews“Good pencils, although a bit thicker than I thought”
Pencil return rate & reasons
Why buyers send it back, as a share of all return requests.
1.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pencil questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
