Toaster
MaybeThe average product has only 275 reviews. But buyers convert on only 1.7% of searches, so Toaster is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 291 Home niches · +8 vs the category median of 4957
- Market size
- $700K/yr404K searches / yr
- 90-day growth
- +30.6%search demand this quarter
- Competition
- 48%top-5 click share · 13 brands · 59 sellers
Flapen Score
Toaster against its category
The dotted line is the Home average. Past it, Toaster is stronger. Inside it, weaker.
Market
The Toaster market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Toaster 404K times last year and spent an estimated $700K. The top 5 brands take 82% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 1.7% of those searches ended in a purchase.
Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $700K a year.
- Searches, last 12 months
- 404K
- Growth, 90 days vs prior 90
- +30.6%
- Conversion, latest week
- 1.7%
- Market size, estimated
- $700Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- toaster87K searches a year
02 · Price
A sale here is worth $100.15.
Listings sell for $100.15 on average, from $41.21 to $219.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $100.15 that is $10K to $25K a year per listing.
- Average price
- $100.15above the $15 to $100 sweet spot
- Price range
- $41.21–$219.25
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $10K–$25K
- Returns
- 2.8%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #16 within Home. It carries 275 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 1.5%
- Average rank
- #16in Home
- Average rating
- 4.29 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 275per listing
- Listings tracked
- 30
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Toaster products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Toaster - 650W 6 Adjustable Browning Levels Automatic Shut-Off Instant Stop Button Removable Crumb Tray Cord Storage Charcoal Grey - HD2510/90
- Price
- $80.93
- Rating
- 4.6/5
- Reviews
- 170
- Age
- 1y ago

Philips Daily Collection Toaster - White Hd2581 Plastic min 2 yrs warranty
- Price
- $84.45
- Rating
- 4.6/5
- Reviews
- 949
- Age
- 7y ago

BLACK+DECKER 2-Slice Cool Touch Bread Toaster 750W Adjustable Browning Control Defrost/Reheat/Cancel Functions Removable Crumb Tray Cord Wrap Sleek and Compact White - ET125-B5
- Price
- $55.43
- Rating
- 4.6/5
- Reviews
- 119
- Age
- 5y ago

ALSAIF 750W Electric Sandwich Maker With Grill Plate Small Size Stainless Steel Easy Clean With Non-Stick & Removable Plates White 90534/1 2 Years warranty
- Price
- $41.21
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 3y ago

Koolen Toaster 750W 7 Levels Black
- Price
- $56.41
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 3y ago
Trending
estimated 90-day click momentum
Koolen Toaster 750W 7 Levels White
- Price
- $51.03
- Rating
- 2.4/5
- Reviews
- 2
- Age
- 3y ago

Koolen Limited Line Double Stainless Steel Toaster 930W Black
- Price
- $121.87
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago

Kenwood Health Grill 2000W 3 Adjustable Grill Positions HGM31.000SI Silver
- Price
- $180.75
- Rating
- 4.1/5
- Reviews
- 452
- Age
- 4y ago

BLACK+DECKER 4-Slice Toaster 2100W Double-Sided Heating 6 Browning Levels Defrost Reheat Cancel Functions Extra-Wide Slots Dual Browning Control Removable Crumb Tray Silver - ET444-B5
- Price
- $162.87
- Rating
- 4.6/5
- Reviews
- 163
- Age
- 2y ago

Koolen Limited Line Double Stainless Steel Toaster 930W Gold
- Price
- $124.72
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago
Newest
by launch date
Koolen Limited Line Double Stainless Steel Toaster 930W Creamy
- Price
- $117.36
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago

Koolen Limited Line Double Stainless Steel Toaster 930W Black
- Price
- $121.87
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago

Koolen Limited Line Double Stainless Steel Toaster 930W Blue
- Price
- $116.13
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago

Koolen Sandwich Maker 750W Black
- Price
- $41.73
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 1y ago

Koolen Limited Line Double Stainless Steel Toaster 930W Gold
- Price
- $124.72
- Rating
- 4.4/5
- Reviews
- 99
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
59
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
48%
Top 20: 90%
Open market
12%
- PHILIPS28%
- Koolen21%
- BLACK+DECKER18%
- ALSAIF10%
- T-Fal6%
- Nutricook6%
- Open — no brand owns it (7 brands, 12%)
Demand
Toaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.4×
Search terms
Top Toaster search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toaster87K/yr
- حماصه توست92K/yr
- محمصة توست33K/yr
- حماصة35K/yr
- حماصة توست29K/yr
- توستر24K/yr
- تويتر17K/yr
- toster15K/yr
- bread toaster15K/yr
- حماصه15K/yr
Reviews and returns
What reviews say buyers love and hate about Toaster
We read the reviews and the return reasons for every product selling here.
“there will be a weird smell around the kitchen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Toaster questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






