toaster
Worth a lookShows a thin review moat (275 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great275avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$100.15avg listing price — sweet spot $15–$100
Market size
Good$700K$700K/yr · 404K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$41.21–$219.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Saudi Arabia niche tracking, toaster is a $700K/yr Amazon Saudi Arabia market (404K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
toaster market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $501K–$601K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 1.5%
- Avg brand age
- 42 months
- Avg seller age
- 25 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
59
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
12%
- PHILIPS28%
- Koolen21%
- BLACK+DECKER18%
- ALSAIF10%
- T-Fal6%
- Nutricook6%
- Open — no brand owns it (7 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.4×
Top toaster search terms
- toaster87K/yr
- حماصه توست92K/yr
- محمصة توست33K/yr
- حماصة35K/yr
- حماصة توست29K/yr
- توستر24K/yr
- تويتر17K/yr
- toster15K/yr
- bread toaster15K/yr
- حماصه15K/yr
Top toaster products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Toaster - 650W 6 Adjustable Browning Levels Automatic Shut-Off Instant Stop Button Removable Crumb Tray Cord Storage Charcoal Grey - HD2510/90
PHILIPS$80.934.6★170 rev
Philips Daily Collection Toaster - White Hd2581 Plastic min 2 yrs warranty
PHILIPS$84.454.6★949 rev
BLACK+DECKER 2-Slice Cool Touch Bread Toaster 750W Adjustable Browning Control Defrost/Reheat/Cancel Functions Removable Crumb Tray Cord Wrap Sleek and Compact White - ET125-B5
BLACK+DECKER$55.434.6★119 rev
ALSAIF 750W Electric Sandwich Maker With Grill Plate Small Size Stainless Steel Easy Clean With Non-Stick & Removable Plates White 90534/1 2 Years warranty
ALSAIF$41.214.2★145 rev
Koolen Toaster 750W 7 Levels Black
Koolen$56.414.3★73 rev
Newest
by launch date
Koolen Limited Line Double Stainless Steel Toaster 930W Creamy
Koolen$117.3699 rev
Koolen Limited Line Double Stainless Steel Toaster 930W Black
Koolen$121.8799 rev
Koolen Limited Line Double Stainless Steel Toaster 930W Blue
Koolen$116.1399 rev
Koolen Sandwich Maker 750W Black
Koolen$41.7342 rev
Koolen Limited Line Double Stainless Steel Toaster 930W Gold
Koolen$124.7299 rev
Trending
90-day click momentum
Koolen Toaster 750W 7 Levels White
Koolen$51.032.4★
Koolen Limited Line Double Stainless Steel Toaster 930W Black
Koolen$121.874.4★
Kenwood Health Grill 2000W 3 Adjustable Grill Positions HGM31.000SI Silver
Kenwood$180.754.1★
BLACK+DECKER 4-Slice Toaster 2100W Double-Sided Heating 6 Browning Levels Defrost Reheat Cancel Functions Extra-Wide Slots Dual Browning Control Removable Crumb Tray Silver - ET444-B5
BLACK+DECKER$162.874.6★
Koolen Limited Line Double Stainless Steel Toaster 930W Gold
Koolen$124.724.4★
What buyers say about toaster
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Cheap price”
“Simple, powerful toaster with consistent results”
“work fine”
“Its very easy to use”
“does exactly what its designed to do”
“heating is quick”
“its worthy and very nice in adjustments”
“stable on the counter”
“cleaning is straightforward with the crumb tray”
What buyers complain about
“there will be a weird smell around the kitchen”
“I expected better quality”
“It does get very hot so I never leave it plugged in overnight”
“the toaster is unable to toast evenly as intended”
“appears to be malfunctioning”
“It now burns everything”
“Impossible to Clean”
Top return reasons
Common questions
- Is toaster profitable to sell on Amazon Saudi Arabia?
- The niche generates $700K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Worth a look (57/100).
- How competitive is the toaster niche?
- 13 brands and 59 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in toaster?
- Top complaints mined from reviews: يشم, الجودة الشاملة, التدفئة. The return rate is 2.8%.
- When does demand for toaster peak?
- Demand peaks in Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the toaster niche?
- Listings span $41.21–$219.25; the average listing price is $100.15 (sweet spot $15–$100). The average incumbent carries 275 reviews — the moat a new listing must climb.