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Toaster

Maybe

The average product has only 275 reviews. But buyers convert on only 1.7% of searches, so Toaster is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 291 Home niches · +8 vs the category median of 49
Market size
$700K/yr404K searches / yr
90-day growth
+30.6%search demand this quarter
Competition
48%top-5 click share · 13 brands · 59 sellers

Flapen Score

Toaster against its category

The dotted line is the Home average. Past it, Toaster is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Toaster market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Toaster 404K times last year and spent an estimated $700K. The top 5 brands take 82% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 404K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $700K a year.

Searches, last 12 months
404K
Growth, 90 days vs prior 90
+30.6%
Conversion, latest week
1.7%
Market size, estimated
$700Ka year
Peak month
November2.4× the quietest month
Top search term
toaster87K searches a year

02 · Price

A sale here is worth $100.15.

Listings sell for $100.15 on average, from $41.21 to $219.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $100.15 that is $10K to $25K a year per listing.

Average price
$100.15above the $15 to $100 sweet spot
Price range
$41.21–$219.25
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$10K–$25K
Returns
2.8%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #16 within Home. It carries 275 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#16in Home
Average rating
4.29 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
275per listing
Listings tracked
30

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Toaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

59

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

12%

  • Brand 128%
  • Brand 221%
  • Brand 318%
  • Brand 410%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (7 brands, 12%)

Demand

Toaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.4×

Search terms

Top Toaster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toaster87K/yr
  • حماصه توست92K/yr
  • محمصة توست33K/yr
  • حماصة35K/yr
  • حماصة توست29K/yr
  • توستر24K/yr
  • تويتر17K/yr
  • toster15K/yr
  • bread toaster15K/yr
  • حماصه15K/yr

Reviews and returns

What reviews say buyers love and hate about Toaster

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “الجودة الشاملة”
33%of negative reviews mention “يشم”
2.8%of orders come back
“there will be a weird smell around the kitchen”
A buyer, on “يشم”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Toaster questions

Answered from the same tracked data.