- Flapen Score
- 48 / 100Ranks 155 of 291 Home niches · −1 vs the category median of 4948
- Market size
- $81K/yr98K searches / yr
- 90-day growth
- -36.1%search demand this quarter
- Competition
- 25%top-5 click share · 30 brands · 44 sellers
Flapen Score
Door Mat against its category
The dotted line is the Home average. Past it, Door Mat is stronger. Inside it, weaker.
Market
The Door Mat market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Door Mat 98K times last year and spent an estimated $81K. The top 5 brands take 61% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -36.1%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $81Ka year
- Top search term
- door mat33K searches a year
02 · Price
A sale here is worth $65.32.
Listings sell for $65.32 on average, from $4.94 to $188.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $65.32 that is $0 to $7K a year per listing.
- Average price
- $65.32inside the $15 to $100 sweet spot
- Price range
- $4.94–$188.29
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$7K
- Returns
- 3.7%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #45 within Home. It carries 699 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 23.5%
- Average rank
- #45in Home
- Average rating
- 4.28 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 699per listing
- Listings tracked
- 77
04 · Newcomers
0 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Door Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
30 falling
Sellers
44
Top-5 brand share
61%
Top 20: 95%
Top-5 click share
25%
Top 20: 62%
Open market
34%
- Brand 126%
- Brand 214%
- Brand 311%
- Brand 46%
- Brand 55%
- Brand 65%
Demand
Door Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6× · 9 of 12 months tracked
Search terms
Top Door Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- door mat33K/yr
- دعاسة باب خارجي14K/yr
- دعاسات مدخل بيت16K/yr
- دواسة باب خارجية8K/yr
- دعاسة باب7K/yr
- door mat outdoor9K/yr
- doormat6K/yr
- دعاسة مدخل6K/yr
Reviews and returns
What reviews say buyers love and hate about Door Mat
We read the reviews and the return reasons for every product selling here.
“Misleading Listing – Cheap Quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Door Mat questions
Answered from the same tracked data.






