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Door Mat

Fail

Demand is soft, at -36.1% this quarter, so Door Mat is a Fail.

Flapen Score
48
48 / 100
Ranks 155 of 291 Home niches · −1 vs the category median of 49
Market size
$81K/yr98K searches / yr
90-day growth
-36.1%search demand this quarter
Competition
25%top-5 click share · 30 brands · 44 sellers

Flapen Score

Door Mat against its category

The dotted line is the Home average. Past it, Door Mat is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Door Mat market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Door Mat 98K times last year and spent an estimated $81K. The top 5 brands take 61% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-36.1%
Conversion, latest week
1.3%
Market size, estimated
$81Ka year
Top search term
door mat33K searches a year

02 · Price

A sale here is worth $65.32.

Listings sell for $65.32 on average, from $4.94 to $188.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $65.32 that is $0 to $7K a year per listing.

Average price
$65.32inside the $15 to $100 sweet spot
Price range
$4.94–$188.29
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$7K
Returns
3.7%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #45 within Home. It carries 699 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
23.5%
Average rank
#45in Home
Average rating
4.28 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
699per listing
Listings tracked
77

04 · Newcomers

0 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Door Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

44

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

25%

Top 20: 62%

Open market

34%

  • Brand 126%
  • Brand 214%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Door Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KBlack Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Door Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • door mat33K/yr
  • دعاسة باب خارجي14K/yr
  • دعاسات مدخل بيت16K/yr
  • دواسة باب خارجية8K/yr
  • دعاسة باب7K/yr
  • door mat outdoor9K/yr
  • doormat6K/yr
  • دعاسة مدخل6K/yr

Reviews and returns

What reviews say buyers love and hate about Door Mat

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
25%of negative reviews mention “الجودة الشاملة”
3.7%of orders come back
“Misleading Listing – Cheap Quality”
A buyer, on “الجودة الشاملة”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common Door Mat questions

Answered from the same tracked data.