Is door mat profitable to sell on Amazon Saudi Arabia?

The niche generates $81K/yr across 77 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (48/100).

How competitive is the door mat niche?

30 brands and 44 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in door mat?

Top complaints mined from reviews: الجودة الشاملة, المنتج المعلن عنه مقابل المنتج الفعلي, قوة. The return rate is 3.7%.

What does it cost to enter the door mat niche?

Listings span $4.94–$188.29; the average listing price is $65.32 (sweet spot $15–$100). The average incumbent carries 699 reviews — the moat a new listing must climb.

door mat

Skip it

Soft demand (-36.1% this quarter) — this niche doesn't clear our bar today.

Competition

Great25%

top-5 click share — an open shelf

Avg price

Great$65.32

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good698.81

avg incumbent reviews — the moat a new listing must climb

Price range

Okay$4.94–$188.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Market size

Bad$81K

$81K/yr · 98K searches

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-36.1%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Saudi Arabia niche tracking, door mat is a $81K/yr Amazon Saudi Arabia market (98K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 48/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

door mat market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $98K–$131K; units × avg price
Conversion rate: 1.3%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 71%
Out of stock: 23.5%
Avg brand age: 29 months
Avg seller age: 0 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

61%

Top 20: 95%

Top-5 click share

25%

Top 20: 62%

Open market

34%

DEXI26%
Color&Geometry14%
Orchid11%
Rubvrenti6%
Royalford5%
HOOKOR5%

Demand

Weekly Amazon search volume, last 39 weeks — -36.1% search growth over the last 90 days.

Open Trend

Top door mat search terms

door mat33K/yr -29.4%1.3% conv.
دعاسة باب خارجي14K/yr -13.4%0.9% conv.
دعاسات مدخل بيت16K/yr -68.7%0.8% conv.
دواسة باب خارجية8K/yr -25.9%0.8% conv.
دعاسة باب7K/yr -38.3%0.5% conv.
door mat outdoor9K/yr -43.4%1.6% conv.
doormat6K/yr -26.5%0.7% conv.
دعاسة مدخل6K/yr -49.2%0.7% conv.

All search terms

Top door mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Orchid Moulded Panama Natural Doormat 40x60 cm Non-Slip Absorbent Dirt Tapper Door Mats Floor Mats For Front Back 100% Natural Coir Weather Resistant Eco-friendly Entrance Mat (RB-6741)

Orchid$20.144.2★14 rev

Royalford Door Mat Green 60 x 40 centimeters RF4954

Royalford$12.874.2★155 rev

DEXI Front Door Mat Outside Entrance 50 x 80 cm Heavy Duty Rubber Doormat Stain and Fade Resistant Low Profile Easy Clean for Patio Entryway Grey

DEXI$67.264.7★160 rev

LUCKY Large Door Mats Outdoor 90 x 60 cm Non Slip Front Door Mat Super Absorb Mud Easy to Clean Tree of Life Doormat for Entrance Indoor Brown

LUCKY$57.122.7★5 rev

DEXI Front Door Mat Inside Entrance Non Slip 44 x 76 cm Washable Indoor Doormats Low Profile Dirt Trapping Welcome Mat for Floor Home Entryway Porter Hall Backdoor Area Beige

DEXI$60.554.6★339 rev

Newest

by launch date

Winsoyya Front Door Mat Heavy Duty Outdoor Indoor Natural Rubber Doormat Low Profile Non Slip Dirt Trapper Waterproof Super Absorbent Door Mat for Entry Hallway Patio Office 60x90cm Brown

Winsoyya$84.792 rev

7mo ago

Welcome Door Mat Half Round Area Rug Cute Sun Printing Door Mat Outdoor Non Slip Absorbent Floor Mat Entrance Doormat for Patio Home Classroom (Camel)

Rubvrenti$16.846 rev

8mo ago

Color&Geometry Super Heavyweight TPE Stormproof Welcome Mat Outdoor Eco-Friendly Materials Odor-Free Door Mat with Connectors & Non-Slip All Weather Entrance Barefoot Friendly 43 x 75 cm Black

Color&Geometry$113.89677 rev

9mo ago

Color&Geometry High Stretch Elastic Silk Doormat Front Door Mat Outside Entrance Outdoor Door Mat for Patio Quick-Dry & Heavy-Duty Non-Slip Rubber Doormat 60 x 90 cm Black Grey

Color&Geometry$122.6289 rev

9mo ago

40x60cm Maillard Non-Slip Stain-resistant Door Mat Durable Soft Elastic Loop Pile Rug for Indoor Outdoor Usn Absorbent Bathroom Mat Living Room Kitchen Rug Easy to Trim and Clean

MLADEN$41.791 rev

10mo ago

What buyers say about door mat

What buyers praise and complain about, mined from review topics.

What buyers love

المنتج المعلن عنه مقابل المنتج الفعلي50%

“As pic and look great”

القيمة مقابل المال50%

“Worth it”

What buyers complain about

الجودة الشاملة25%

“Misleading Listing – Cheap Quality”

المنتج المعلن عنه مقابل المنتج الفعلي25%

“Nothing Like Advertised”

قوة25%

“flimsy flat rug made from poor-quality material”

جودة المواد25%

“flimsy flat rug made from poor-quality material”

Top return reasons

الحجم الكلي45%

الجودة الشاملة16%

المنتج المعلن عنه مقابل المنتج الفعلي13%

لون6%

جودة المواد5%

الوزن خفيف5%

رفيع5%

التوافق - بشكل عام2%

قوة2%

سماكة1%

Common questions

Is door mat profitable to sell on Amazon Saudi Arabia?: The niche generates $81K/yr across 77 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (48/100).
How competitive is the door mat niche?: 30 brands and 44 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in door mat?: Top complaints mined from reviews: الجودة الشاملة, المنتج المعلن عنه مقابل المنتج الفعلي, قوة. The return rate is 3.7%.
What does it cost to enter the door mat niche?: Listings span $4.94–$188.29; the average listing price is $65.32 (sweet spot $15–$100). The average incumbent carries 699 reviews — the moat a new listing must climb.