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Microwave

Maybe

Shoppers spend an estimated $1.7M a year here. But prices span $110.42–$727.53, mostly outside the sweet spot, so Microwave is a Maybe.

Flapen Score
52
52 / 100
Top 30% of 291 Home niches · +3 vs the category median of 49
Market size
$1.7M/yr861K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
45%top-5 click share · 18 brands · 43 sellers

Flapen Score

Microwave against its category

The dotted line is the Home average. Past it, Microwave is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microwave market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Microwave 861K times last year and spent an estimated $1.7M. The top 5 brands take 61% of clicks. Demand peaks in Feb–Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 861K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
861K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
0.7%
Market size, estimated
$1.7Ma year
Peak month
February2.1× the quietest month
Top search term
microwave255K searches a year

02 · Price

A sale here is worth $292.44.

Listings sell for $292.44 on average, from $110.42 to $727.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $292.44 that is $29K to $73K a year per listing.

Average price
$292.44above the $15 to $100 sweet spot
Price range
$110.42–$727.53
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$29K–$73K
Returns
3.8%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #21 within Home. It carries 223 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
88%
Out of stock, average day
10.2%
Average rank
#21in Home
Average rating
4.26 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
223per listing
Listings tracked
34

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Microwave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

43

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

30%

  • Brand 115%
  • Brand 212%
  • Brand 312%
  • Brand 411%
  • Brand 510%
  • Brand 69%

Demand

Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Microwave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microwave255K/yr
  • ميكرويف190K/yr
  • ميكروويف91K/yr
  • مايكرويف79K/yr
  • microwave oven62K/yr
  • مكرويف45K/yr
  • مايكرويف صغير23K/yr
  • ميكرويف لتر15K/yr
  • ميكرويف ال جي16K/yr
  • ميكرويف صغير10K/yr

Reviews and returns

What reviews say buyers love and hate about Microwave

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “الجودة الشاملة”
35%of negative reviews mention “متانة”
3.8%of orders come back
“Not long lasting”
A buyer, on “متانة”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

Keep looking

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Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Microwave questions

Answered from the same tracked data.