toothpick
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$21.18avg listing price — sweet spot $15–$100
Price range
Great$5.17–$74.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$373K$373K/yr · 271K searches
Growth
Good+22.7%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Review moat
Bad8,774.76avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon Saudi Arabia niche tracking, toothpick is a $373K/yr Amazon Saudi Arabia market (271K searches/yr). The top 5 brands hold 82% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
toothpick market data
- Units sold / yr
- 20K–25K
- avg 750–1,000/product
- Revenue / yr
- $424K–$530K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #7
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 47%
- Out of stock
- 5.6%
- Avg brand age
- 44 months
- Avg seller age
- 58 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
89
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
61%
Top 20: 100%
Open market
14%
- Oral-B50%
- Orinex12%
- L&Wen10%
- Plackers6%
- VICJIA5%
- R REVA4%
- Open — no brand owns it (6 brands, 14%)
Demand
Weekly Amazon search volume, last 46 weeks — +22.7% search growth over the last 90 days.Top toothpick search terms
- خيط اسنان102K/yr
- floss30K/yr
- dental floss26K/yr
- toothpick17K/yr
- عود اسنان15K/yr
- اعواد اسنان12K/yr
- أعواد أسنان9K/yr
- flosser for teeth11K/yr
- خيط اسنان اورال بي8K/yr
- oral b floss7K/yr
Top toothpick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oral-B Essential Floss Waxed Shred-Resistant Dental Floss 50m 1 Count
Oral-B$8.514.6★2,806 rev
Oral-B Essential Floss Unwaxed Shred-Resistant Dental Floss 50M 1 Count
Oral-B$7.284.5★375 rev
Orinex Dental Toothpick 240 Pieces
Orinex$5.423.2★175 rev
Oral-B Satin Dental Tape 25M 1 Count
Oral-B$10.464.7★1,708 rev
Plackers Micro Mint Dental Flossers Fresh Mint Flavor Fold-Out Toothpick Super Tuffloss Easy Storage with Sure-Zip Seal 150 Count
Plackers$37.644.7★79,054 rev
Newest
by launch date
Disposable Dental Floss Picks Portable Toothpicks Flossers - 100 Pcs X 3 Box White
L&Wen$16.96113 rev
Disposable Dental Floss Picks Portable Toothpicks Flossers - 100 Pcs/Box White
L&Wen$12.40113 rev
300 Pcs Dental Floss Toothpick Teeth Stick Tooth Picks Floss Picks Teeth Cleaning اعواد اسنان No-Shred & No-Break Use Smooth and Thin Floss for Clean Teeth and Gums (300 pcs)
MsAnya$24.1210 rev
Reva Anti-Caries Twin-Line Dental Floss Picks - 200 Count (Pack of 1) Fresh Lime Flavour Toothpicks Teeth Cleaning Sticks
R REVA$20.7470 rev
COSLUS C20 Water Flosser خيط مائي خيط تنظيف المياه للعناية بالأسنان واللثة لاسلكي خزان مياه كبير تنظيف عميق قابل لإعادة الشحن مقاوم للماء خال من مادة BPA متعدد الفوهات منزلي وسفر أبيض
COSLUS$74.5242,621 rev
Trending
90-day click momentum300 Pcs Dental Floss Toothpick Teeth Stick Tooth Picks Floss Picks Teeth Cleaning اعواد اسنان No-Shred & No-Break Use Smooth and Thin Floss for Clean Teeth and Gums (300 pcs)
MsAnya$24.125.0★
Disposable Dental Floss Picks Portable Toothpicks Flossers - 100 Pcs X 3 Box White
L&Wen$16.964.5★
5five - 2 boxes of 500 toothpicks bamboo
5 five simply smart$9.094.6★
Orinex Dental Toothpick 240 Pieces
Orinex$5.423.2★
ShineSense Interdental Brushes Soft Silicone Dental Flosser Picks Toothpicks Between Teeth Brush with Travel Box Dental Floss Orthodontic Wire Toothbrush Clean Tool 20 Count Pack of 4
ShineSense$46.124.2★
What buyers say about toothpick
What buyers praise and complain about, mined from review topics.What buyers love
“An excellent product”
“Much satisfied”
“Great Value”
“its practical”
“Great value and unexpected performance battery life also remarkable”
“cleans very well”
“its a little too strong i tend to use soft all the time”
What buyers complain about
“Every 3 months is broken”
“Very weak”
“Hard to use”
“Bad quality”
“Doesn't work”
Top return reasons
Common questions
- Is toothpick profitable to sell on Amazon Saudi Arabia?
- The niche generates $373K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +22.7%. Flapen's verdict: Worth a look (58/100).
- How competitive is the toothpick niche?
- 12 brands and 89 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in toothpick?
- Top complaints mined from reviews: متانة, قوة, سهولة الاستخدام. The return rate is 0.7%.
- What does it cost to enter the toothpick niche?
- Listings span $5.17–$74.52; the average listing price is $21.18 (sweet spot $15–$100). The average incumbent carries 8,775 reviews — the moat a new listing must climb.