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Eye Mask

Maybe

An estimated 0.7% of orders come back. But the average product has 9,482 reviews to catch up to, so Eye Mask is a Maybe.

Flapen Score
58
58 / 100
Top 10% of 184 Health niches · +10 vs the category median of 48
Market size
$300K/yr145K searches / yr
90-day growth
+58.4%search demand this quarter
Competition
58%top-5 click share · 12 brands · 89 sellers

Flapen Score

Eye Mask against its category

The dotted line is the Health average. Past it, Eye Mask is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Mask market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Eye Mask 145K times last year and spent an estimated $300K. The top 5 brands take 83% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +58.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+58.4%
Conversion, latest week
4.1%
Market size, estimated
$300Ka year
Peak month
May2.4× the quietest month
Top search term
غطاء عين للنوم29K searches a year

02 · Price

A sale here is worth $51.03.

Listings sell for $51.03 on average, from $9.47 to $402.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $51.03 that is $5K to $13K a year per listing.

Average price
$51.03inside the $15 to $100 sweet spot
Price range
$9.47–$402.68
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$5K–$13K
Returns
0.7%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #43 within Health. It carries 9,482 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#43in Health
Average rating
4.28 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
9,482per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Eye Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

89

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

11%

  • Brand 128%
  • Brand 220%
  • Brand 313%
  • Brand 413%
  • Brand 59%
  • Brand 66%
  • Open — no brand owns it (6 brands, 11%)

Demand

Eye Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Eye Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • غطاء عين للنوم29K/yr
  • sleep mask31K/yr
  • eye mask28K/yr
  • قناع نوم11K/yr
  • sleeping mask11K/yr
  • غطاء العين للنوم7K/yr
  • eye cover for sleeping7K/yr
  • غطاء عيون للنوم6K/yr
  • eye mask for sleeping6K/yr
  • غطاء عين5K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Mask

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “الجودة الشاملة”
37%of negative reviews mention “الجودة الشاملة”
0.7%of orders come back
“Bad quality”
A buyer, on “الجودة الشاملة”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common Eye Mask questions

Answered from the same tracked data.