lighter
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$52.55avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Good$8.62–$153.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$251K$251K/yr · 295K searches
Review moat
Okay3,054.76avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Saudi Arabia niche tracking, lighter is a $251K/yr Amazon Saudi Arabia market (295K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
lighter market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $210K–$263K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 40%
- Out of stock
- 19.5%
- Avg brand age
- 45 months
- Avg seller age
- 52 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
32 falling
Sellers
80
Top-5 brand share
49%
Top 20: 91%
Top-5 click share
34%
Top 20: 76%
Open market
45%
- SKY-TOUCH14%
- PointPlus11%
- dachance9%
- Generic9%
- TODINIO7%
- Other6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top lighter search terms
- ولاعة83K/yr
- lighter76K/yr
- ولاعة سجائر33K/yr
- ولاعه20K/yr
- ولاعة غاز16K/yr
- ولاعة كهربائية10K/yr
- ولاعات11K/yr
- cigarette lighter8K/yr
- lighter gas6K/yr
- electric lighter6K/yr
Top lighter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lighter- 4 Pack
PointPlus$11.563.7★10 rev
SKY-TOUCH Arc Lighter Flameless Electronic Lighter With Led Battery Indicator Rechargeable Usb Lighter Wind & Weatherproof Lighter For Kitchen Barbecue Candles Fireworks Gas Stove Black
SKY-TOUCH$14.954.1★404 rev
PASSAGE Mini Lighter Gift Box Packaging (ROSE GOLD)
Generic$59.014.2★5 rev
2 Pack Pocket Lighters Refillable Adjustable Flame Unique 3D Engraved Design (Butane Not Included) Perfect for Outdoor & Everyday Use (2 Pack-Bronze)
TODINIO$74.422.2★7 rev
Lime gas is a Multicolor
Other$15.034.1★99 rev
Newest
by launch date
YOOJ Permanent Match Lighter Lighter Keychain with Bottle Opener for Man Portable Lightweight Survival Lighters for Barbecue Camping trip Party Hiking (Silver)
YOOJ$55.581 rev
Kitchen Gas Lighter Multi Color 2 Pieces Without Gas
Generic$18.549 rev
SKY-TOUCH Butane Torch Lighter Refillable Kitchen Spray Gun With a Safety Lock Continuous Flame Mode And Adjustable Flame Suitable for Cooking And Grilling Silver - NO CONTAIN BUTANE GAS
SKY-TOUCH$16.3243 rev
Lighter- 4 Pack
PointPlus$11.5610 rev
Lighter
PointPlus$12.563 rev
Trending
90-day click momentumYOOJ Permanent Match Lighter Lighter Keychain with Bottle Opener for Man Portable Lightweight Survival Lighters for Barbecue Camping trip Party Hiking (Silver)
YOOJ$55.582.0★
MOMENT Electric Arc Lighter Candle Lighter 25cm Long Flameless Windproof Plasma USB Rechargeable with Flexible Neck/LED Power Display/Safety Switch for BBQ Grill Camping Stove (Random Color)
MOMENT$11.284.1★
Lighter
PointPlus$12.564.6★
dachance Custom Personalized Cool Lighter Electric Gift Plasma Dual Arc Windproof USB Rechargeable Flameless X-lite for Candles and Valentines Day Gift Indoor&Outdoor (Eagle)
dachance$40.294.4★
Lighter- 4 Pack
PointPlus$11.563.7★
What buyers say about lighter
What buyers praise and complain about, mined from review topics.What buyers love
“Good product”
“Works as advertised”
“easy to charge”
“Perfect to light candles”
“Easy to use”
What buyers complain about
“later it won't charging”
“Very Poor Quality”
“Not durable”
“What a waste of money”
Top return reasons
Common questions
- Is lighter profitable to sell on Amazon Saudi Arabia?
- The niche generates $251K/yr across 45 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (60/100).
- How competitive is the lighter niche?
- 32 brands and 80 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in lighter?
- Top complaints mined from reviews: الشحن, الجودة الشاملة, متانة. The return rate is 1.1%.
- When does demand for lighter peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the lighter niche?
- Listings span $8.62–$153.20; the average listing price is $52.55 (sweet spot $15–$100). The average incumbent carries 3,055 reviews — the moat a new listing must climb.