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Protein Bar

Protein Bar shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 5% of 272 Grocery niches · +15 vs the category median of 46

Market size 64Growth 30Conversion 24Competition 83Returns 99Price range 41Avg price 78Brand share 47Review moat 59Quality gap 82
This niche Category average · 272 niches

Is Protein Bar profitable on Amazon?

According to Flapen's Amazon Saudi Arabia niche tracking, Protein Bar is a $592K/yr Amazon Saudi Arabia market (338K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Worth a look — 61/100.

Protein Bar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +3.9% over the last 90 days and 1.9% of searches end in a purchase.

$592K

revenue / yr

Units sold / yr13K
Search volume / yr+3.9%338K
Conversion rate1.9%
Avg price$92.80

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers16 · 25
Top-5 product click share32%
Open market23%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 56 products

Sponsored placement34%
New entrants (1y)4· 2 succeeded
Avg rating4.2★
Avg reviews1,142

Top Protein Bar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

$0$12K$24K$36K$47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

16 falling

Sellers

25

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

32%

Top 20: 72%

Open market

18%

  • Barebells27%
  • Born Winner23%
  • NATURE VALLEY11%
  • Grenade9%
  • BE-KIND7%
  • Quest5%

Protein Bar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume338KCVR1.9%Products56Brands16Top 5 Brands77%OOS Rate7.2%Rating4.2★Reviews1,142Avg BSR#35
13K8KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Top Protein Bar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • protein bar127K/yr
  • بروتين بار111K/yr
  • born winner21K/yr
  • سناك بروتين14K/yr
  • بار بروتين12K/yr
  • barebells protein bar11K/yr
  • protein bars10K/yr
  • barbell protein bar6K/yr
  • protein snack9K/yr
  • barebells5K/yr

What reviews say buyers love and hate about Protein Bar

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
الذوق العام60%

good taste

المحتوى الغذائي11%

Delicious Protein Bar

مستوى الطاقة4%

Delicious its my quick power boost at work

القيمة مقابل المال4%

got those for a good deal comparing to price on the market

الملمس/الاتساق-الإجمالي2%

still have that signature crumbly texture Nature Valley is known for

What buyers complain about

93% of reviews
الذوق العام31%

very bad taste

حلاوة14%

it's got a lot of sugar in it

المنتج المعلن عنه مقابل المنتج الفعلي13%

only 11 units available instead of 12 as stated in the site

نكهة13%

Not the best flavor

فاسد/فاسد/فاسد13%

العلبة ناقصة

Protein Bar return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1المنتج المعلن عنه مقابل المنتج الفعلي
100%

Common Protein Bar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Protein Bar 61/100 on Amazon Saudi Arabia — Worth a look. The niche generates $592K/yr across 56 tracked products. 2 of 4 products launched in the last 360 days are still selling. Search demand moved +3.9% over the last 90 days.
Search demand for Protein Bar on Amazon Saudi Arabia peaks in Nov, where the busiest month runs 1.8× the quietest.

Best Flapen score

The highest-scoring niches we track right now, across every category.