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Chocolate

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -17.0% this quarter, so Chocolate is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 272 Grocery niches · +17 vs the category median of 46
Market size
$766K/yr2.3M searches / yr
90-day growth
-17.0%search demand this quarter
Competition
31%top-5 click share · 21 brands · 15 sellers

Flapen Score

Chocolate against its category

The dotted line is the Grocery average. Past it, Chocolate is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chocolate market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Chocolate 2.3M times last year and spent an estimated $766K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $766K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-17.0%
Conversion, latest week
1.9%
Market size, estimated
$766Ka year
Peak month
November2.3× the quietest month
Top search term
chocolate565K searches a year

02 · Price

A sale here is worth $17.15.

Listings sell for $17.15 on average, from $1.59 to $117.04. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $17.15 that is $13K to $17K a year per listing.

Average price
$17.15inside the $15 to $100 sweet spot
Price range
$1.59–$117.04
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
80K–100K
Units per listing a year
750–1,000
Revenue per listing a year
$13K–$17K
Returns
0.1%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #82 within Grocery. It carries 451 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
95%
Out of stock, average day
7.0%
Average rank
#82in Grocery
Average rating
4.28 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
451per listing
Listings tracked
58

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

21 falling

Sellers

15

Top-5 brand share

69%

Top 20: 99%

Top-5 click share

31%

Top 20: 70%

Open market

24%

  • Brand 121%
  • Brand 219%
  • Brand 311%
  • Brand 410%
  • Brand 58%
  • Brand 66%

Demand

Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate565K/yr
  • شوكولاته227K/yr
  • شوكلاته235K/yr
  • chocolates in offer83K/yr
  • شكولاته163K/yr
  • كندر148K/yr
  • جالكسي88K/yr
  • chocolates76K/yr
  • شوكولاتة65K/yr
  • شوكلت71K/yr

Reviews and returns

What reviews say buyers love and hate about Chocolate

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “الذوق العام”
47%of negative reviews mention “درجة حرارة التخزين”
0.1%of orders come back
“they all came melted”
A buyer, on “درجة حرارة التخزين”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common Chocolate questions

Answered from the same tracked data.