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Dark Chocolate

Fail

The top 5 brands take 95% of clicks, so Dark Chocolate is a Fail.

Flapen Score
49
49 / 100
Top 34% of 272 Grocery niches · +3 vs the category median of 46
Market size
$107K/yr273K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
57%top-5 click share · 7 brands · 12 sellers

Flapen Score

Dark Chocolate against its category

The dotted line is the Grocery average. Past it, Dark Chocolate is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dark Chocolate market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Dark Chocolate 273K times last year and spent an estimated $107K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 273K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
273K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
2.1%
Market size, estimated
$107Ka year
Peak month
November2.0× the quietest month
Top search term
dark chocolate107K searches a year

02 · Price

A sale here is worth $18.56.

Listings sell for $18.56 on average, from $3.07 to $101.38. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $18.56 that is $5K to $9K a year per listing.

Average price
$18.56inside the $15 to $100 sweet spot
Price range
$3.07–$101.38
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.2%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

24% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #103 within Grocery. It carries 312 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
24%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#103in Grocery
Average rating
4.17 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
312per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Dark Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$21K$32K$43K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

12

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 94%

Open market

2%

  • TOPS55%
  • Tops14%
  • Lindt14%
  • GALAXY6%
  • Godiva Chocolatier5%
  • Mythic3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Dark Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Dark Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dark chocolate107K/yr
  • دارك شوكلت24K/yr
  • شوكولاته دارك15K/yr
  • توبس16K/yr
  • dark chocolate sugar free15K/yr
  • شوكلاته دارك بدون سكر22K/yr
  • شوكولاتة داكنة15K/yr
  • دارك شوكلت بدون سكر12K/yr
  • شوكلاته دارك11K/yr
  • tops chocolate8K/yr

Reviews and returns

What reviews say buyers love and hate about Dark Chocolate

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “الذوق العام”
17%of negative reviews mention “المنتج المعلن عنه مقابل المنتج الفعلي”
0.2%of orders come back
“This is COCOA, not CACAO as advertised”
A buyer, on “المنتج المعلن عنه مقابل المنتج الفعلي”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

FAQ

Common Dark Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data