ghee
Worth a lookShows low returns (0.7%), but soft demand (-25.1% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$38.64avg listing price — sweet spot $15–$100
Review moat
Great300avg incumbent reviews — the moat a new listing must climb
Price range
Great$4.07–$89.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$423K$423K/yr · 320K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-25.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Saudi Arabia niche tracking, ghee is a $423K/yr Amazon Saudi Arabia market (320K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Feb–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ghee market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- $580K–$773K
- units × avg price
- Conversion rate
- 3.4%
- Avg BSR
- #81
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 14%
- Out of stock
- 7.7%
- Avg brand age
- 41 months
- Avg seller age
- 44 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
13
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
5%
- Farm42%
- Amul18%
- RKG13%
- Farmpure11%
- Delico8%
- Natureland3%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.Peak months: Feb, Nov · busiest ÷ quietest = 3.8×
Top ghee search terms
- سمن75K/yr
- ghee68K/yr
- سمن المراعي36K/yr
- almarai ghee18K/yr
- سمن فارم21K/yr
- سمنة14K/yr
- سمنة البقرة الحلوب16K/yr
- سمن بقري10K/yr
- سمن حيواني10K/yr
- desi ghee9K/yr
Top ghee products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
What buyers say about ghee
What buyers praise and complain about, mined from review topics.What buyers love
“طعم وسعر مناسب”
“Low price”
Common questions
- Is ghee profitable to sell on Amazon Saudi Arabia?
- The niche generates $423K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the ghee niche?
- 8 brands and 13 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 92% of demand.
- When does demand for ghee peak?
- Demand peaks in Feb–Nov; the busiest month runs 3.8× the quietest.
- What does it cost to enter the ghee niche?
- Listings span $4.07–$89.76; the average listing price is $38.64 (sweet spot $15–$100). The average incumbent carries 300 reviews — the moat a new listing must climb.