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Ghee

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -25.1% this quarter, so Ghee is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 272 Grocery niches · +4 vs the category median of 46
Market size
$423K/yr320K searches / yr
90-day growth
-25.1%search demand this quarter
Competition
69%top-5 click share · 8 brands · 13 sellers

Flapen Score

Ghee against its category

The dotted line is the Grocery average. Past it, Ghee is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ghee market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for Ghee 320K times last year and spent an estimated $423K. The top 5 brands take 92% of clicks. Demand peaks in Feb–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 320K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $423K a year.

Searches, last 12 months
320K
Growth, 90 days vs prior 90
-25.1%
Conversion, latest week
3.4%
Market size, estimated
$423Ka year
Peak month
February3.8× the quietest month
Top search term
سمن75K searches a year

02 · Price

A sale here is worth $38.64.

Listings sell for $38.64 on average, from $4.07 to $89.76. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $38.64 that is $29K to $39K a year per listing.

Average price
$38.64inside the $15 to $100 sweet spot
Price range
$4.07–$89.76
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$29K–$39K
Returns
0.7%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #81 within Grocery. It carries 300 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#81in Grocery
Average rating
4.37 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
300per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Ghee products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

13

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

5%

  • Brand 142%
  • Brand 218%
  • Brand 313%
  • Brand 411%
  • Brand 58%
  • Brand 63%
  • Open — no brand owns it (2 brands, 5%)

Demand

Ghee search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 3.8×

Search terms

Top Ghee search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • سمن75K/yr
  • ghee68K/yr
  • سمن المراعي36K/yr
  • almarai ghee18K/yr
  • سمن فارم21K/yr
  • سمنة14K/yr
  • سمنة البقرة الحلوب16K/yr
  • سمن بقري10K/yr
  • سمن حيواني10K/yr
  • desi ghee9K/yr

Reviews and returns

What reviews say buyers love and hate about Ghee

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “الذوق العام”
0.7%of orders come back
“طعم وسعر مناسب”
A buyer, on “الذوق العام”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

2 topics

NegativePositive

Keep looking

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Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

FAQ

Common Ghee questions

Answered from the same tracked data.