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Vivo

brand-locked demand (top 5 brands take 100% of clicks) — Vivo doesn't clear our bar today.

Flapen Score

43
Skip it

Top 44% of 284 Electronics niches · +1 vs the category median of 42

Market size 89Growth 15Conversion 2Competition 54Returns 45Price range 0Avg price 0Brand share 0Review moat 99Quality gap 96
This niche Category average · 284 niches

Is Vivo profitable on Amazon?

According to Flapen's Amazon Saudi Arabia niche tracking, Vivo is a $1.7M/yr Amazon Saudi Arabia market (817K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Vivo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -20.3% over the last 90 days and 0.1% of searches end in a purchase.

$1.7M

revenue / yr

Units sold / yr1K
Search volume / yr-20.3%817K
Conversion rate0.1%
Avg price$1362.81

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 17
Top-5 product click share53%
Open market0%
Avg brand age24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement67%
New entrants (1y)21· 17 succeeded
Avg rating3.9★
Avg reviews16

Top Vivo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

$0$167K$334K$501K$668K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

2 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

0%

  • Vivo70%
  • vivo30%

Vivo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume817KCVR0.1%Products24Brands2Top 5 Brands100%OOS Rate38.9%Rating3.9★Reviews16Avg BSR#235
23K18KSpike '26Sep '25Nov '25Jan '26Feb '26Apr '26May '26

Top Vivo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vivo250K/yr
  • vivo v70115K/yr
  • vivo v60128K/yr
  • فيفو56K/yr
  • vivo mobile60K/yr
  • جوال فيفو28K/yr
  • vivo mobile phone 5g14K/yr
  • vivo v5046K/yr
  • vivo phone10K/yr
  • vivo 5g mobile phone14K/yr

What reviews say buyers love and hate about Vivo

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
الجودة الشاملة61%

Amazing quality

جودة الكاميرا11%

Nice camera phone

التصميم الشامل11%

Good mobile look

سهولة الاستخدام6%

Handy mobile

عمر البطارية6%

Very good camera and battery life is amazing thanks to vivo and amazon

What buyers complain about

100% of reviews
الشحن33%

This mobile is charging very slowly

التوافق - بشكل عام17%

Phone case does not match with vivo x 300 pro

الوظيفة - بشكل عام17%

And After-all This Device is not work properly

الجودة الشاملة17%

The earbuds not good quality 😕 phone its okay to me

الاتصال - بشكل عام17%

I'm facing a lot of network issues here in Saudi

Vivo return rate & reasons

Why buyers send it back, as a share of all return requests.

3.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1التدفئة
26%
2المنتج المعلن عنه مقابل المنتج الفعلي
7%
3القيمة مقابل المال
6%
4لون
6%
5جودة الكاميرا
6%

Common Vivo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vivo 43/100 on Amazon Saudi Arabia — Skip it. The niche generates $1.7M/yr across 24 tracked products. 17 of 21 products launched in the last 360 days are still selling. Search demand moved -20.3% over the last 90 days.
Vivo buyers on Amazon Saudi Arabia complain most about الشحن, التوافق - بشكل عام, الوظيفة - بشكل عام, the themes mined from the niche's reviews. Its return rate is 3.4%.

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