Is backpacks profitable to sell on Amazon Saudi Arabia?

The niche generates $361K/yr across 61 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +39.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the backpacks niche?

34 brands and 90 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in backpacks?

Top complaints mined from reviews: المنتج المعلن عنه مقابل المنتج الفعلي, الجودة الشاملة, الراحة الشاملة. The return rate is 4.4%.

When does demand for backpacks peak?

Demand peaks in Jul–Aug; the busiest month runs 7.7× the quietest.

What does it cost to enter the backpacks niche?

Listings span $20.16–$323.62; the average listing price is $101.31 (sweet spot $15–$100). The average incumbent carries 7,907 reviews — the moat a new listing must climb.

backpacks

Worth a look

Shows no brand lock-in (top 5 brands take 46% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Brand share

Great46%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Avg price

Great$101.31

avg listing price — sweet spot $15–$100

Growth

Good+39.1%

90-day search growth — must beat 0% to launch

Market size

Good$361K

$361K/yr · 1.5M searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Price range

Okay$20.16–$323.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad7,906.75

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon Saudi Arabia niche tracking, backpacks is a $361K/yr Amazon Saudi Arabia market (1.5M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 52/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

backpacks market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $608K–$810K; units × avg price
Conversion rate: 0.2%
Avg BSR: #96
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 12.1%
Avg brand age: 42 months
Avg seller age: 41 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

46%

Top 20: 90%

Top-5 click share

34%

Top 20: 68%

Open market

48%

Tzowla13%
PUMA10%
adidas9%
FENRUIEN7%
MATEIN7%
Besttravel6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +39.1% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 7.7×

Open Trend

Top backpacks search terms

backpack270K/yr +41.6%0.3% conv.
شنطة ظهر209K/yr +56.1%0.4% conv.
حقيبة ظهر62K/yr +51.2%0.2% conv.
شنطه ظهر59K/yr +50.4%0.2% conv.
backpacks115K/yr +35.3%0.0% conv.
school bag66K/yr +19.0%0.1% conv.
شنط مدرسية251K/yr +129.7%0.0% conv.
adidas backpack48K/yr +27.0%0.1% conv.
شنطه مدرسه77K/yr +181.8%0.1% conv.
شنط ظهر57K/yr +93.6%0.1% conv.

All search terms

Top backpacks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Travel Laptop Backpack Water Resistant Anti-Theft Bag with USB Charging Port and Lock 14/15.6 Inch Computer Business Backpacks for Women Men College School Student Gift Bookbag Casual Hiking Daypack

Tzowla$87.404.4★54,506 rev

FENRUIEN Business Travel Backpack for Men Expandable Water Resistant Computer Backpack with USB Port Black Laptop Backpack 15.6 Inch for College/Work

FENRUIEN$145.484.5★481 rev

Besttravel Laptop Backpack Men Backpack Anti-Theft Backpack 15.6 Inch Laptop Backpack (Customer Can Receive Backpack With Or Without Logo)

Besttravel$63.464.2★4,856 rev

Promate Travel Laptop Backpack Lightweight Water-Resistant Computer Bag with Anti-Theft Secure Pockets and Adjustable Padded Strap for Men Women 15.6 Inch Laptop and Notebook Alpha-BP

Promate$36.684.2★26 rev

Adidas LK BP 3BAR unisex-child black 1 Size

adidas$33.034.0★430 rev

Newest

by launch date

Asenlin Travel Laptop Backpack for Women & Men Water Resistant Business Slim Sturdy Laptops Backpack with USB Charging Port Fits 15.6 Inch Notebook College School Computer Bag-Blue

Asenlin$53.69154 rev

11mo ago

ECOHUB School Backpack for Women 17.3 inch Suspended Laptop Backpack Water-Resistant College High School Bookbag 28L Travel Daypack with 12 Pockets for Causal Work Black

ECOHUB$96.87287 rev

1y ago

ECOHUB School Backpack for Women 17.3 inch Suspended Laptop Backpack Water-Resistant College High School Bookbag 28L Travel Daypack with 12 Pockets for Causal Work Pink

ECOHUB$95.75287 rev

1y ago

PUMA PUMA PHASE Small Backpack PUMA Black Unisex PUMA Black X

PUMA$38.98943 rev

1y ago

BAGSMART Travel Backpack for Women 30L Quilted Backpack for Women Beige 17.3 x 12.6 x 7.9 inches Travel Backpack

bagsmart$143.17566 rev

1y ago

What buyers say about backpacks

What buyers praise and complain about, mined from review topics.

What buyers love

الجودة الشاملة34%

“Good Quality”

القيمة مقابل المال8%

“Excellent value for the money”

قابلية النقل8%

“Very nice bag also for others use Trip visit anywhere can go easy and looking Good”

متانة6%

“The material seems durable”

الشكل/النمط5%

“Stylish”

الجيوب/المقصورات5%

“Enough pockets for keeping valuables”

سهولة الاستخدام4%

“Convenient for me”

جودة المقبض4%

“Great for hand-carry”

الراحة الشاملة4%

“its comfortable to use”

جودة المواد4%

“High quality material”

What buyers complain about

المنتج المعلن عنه مقابل المنتج الفعلي23%

“Not as pictures”

الجودة الشاملة11%

“Not good quality”

الراحة الشاملة7%

“poor quality and uncomfortable”

حالة المنتج5%

“Look like used”

لون5%

“Not pure black”

غرزة/إنهاء/تلميع5%

“Stitching was little bit not great”

الحجم الكلي4%

“the bag is much smaller than expected”

جودة السحاب4%

“The zippers feel cheap and flimsy, the bag is much smaller than expected, and it is completely unsuitable for carrying a laptop”

وسادة3%

“I wish the shoulder pads had much thicker padding to relieve shoulder stress”

Top return reasons

الحجم الكلي54%

الجودة الشاملة13%

المنتج المعلن عنه مقابل المنتج الفعلي10%

جودة المواد4%

لون2%

الشكل/النمط2%

أبعاد خاطئة1%

حالة المنتج1%

الجيوب/المقصورات1%

الوزن ثقيل1%

Common questions

Is backpacks profitable to sell on Amazon Saudi Arabia?: The niche generates $361K/yr across 61 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +39.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the backpacks niche?: 34 brands and 90 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 46% of demand.
What do buyers complain about in backpacks?: Top complaints mined from reviews: المنتج المعلن عنه مقابل المنتج الفعلي, الجودة الشاملة, الراحة الشاملة. The return rate is 4.4%.
When does demand for backpacks peak?: Demand peaks in Jul–Aug; the busiest month runs 7.7× the quietest.
What does it cost to enter the backpacks niche?: Listings span $20.16–$323.62; the average listing price is $101.31 (sweet spot $15–$100). The average incumbent carries 7,907 reviews — the moat a new listing must climb.

backpacks

backpacks market data

Competition & brand share

Demand & seasonality

Top backpacks search terms

Top backpacks products on Amazon

Top sellers

Newest

Trending

What buyers say about backpacks

What buyers love

What buyers complain about

Top return reasons

Common questions

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