Backpacks
MaybeThe top 5 brands take only 46% of clicks. But buyers convert on only 0.2% of searches, so Backpacks is a Maybe.
- Flapen Score
- 52 / 100Top 10% of 284 Electronics niches · +10 vs the category median of 4252
- Market size
- $361K/yr1.5M searches / yr
- 90-day growth
- +39.1%search demand this quarter
- Competition
- 34%top-5 click share · 34 brands · 90 sellers
Flapen Score
Backpacks against its category
The dotted line is the Electronics average. Past it, Backpacks is stronger. Inside it, weaker.
Market
The Backpacks market on Amazon at a glance
Shoppers on Amazon Saudi Arabia searched for Backpacks 1.5M times last year and spent an estimated $361K. The top 5 brands take 46% of clicks. Demand peaks in Jul–Aug. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +39.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $361K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- +39.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $361Ka year
- Peak month
- August7.7× the quietest month
- Top search term
- backpack270K searches a year
02 · Price
A sale here is worth $101.31.
Listings sell for $101.31 on average, from $20.16 to $323.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $101.31 that is $0 to $10K a year per listing.
- Average price
- $101.31above the $15 to $100 sweet spot
- Price range
- $20.16–$323.62
- Amazon Saudi Arabia median price
- $69.41across 1,863 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$10K
- Returns
- 4.4%of orders · Amazon Saudi Arabia median 1.8%
03 · Entry bar
The bar here is reviews.
72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #96 within Electronics. It carries 7,907 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 100%
- Out of stock, average day
- 12.1%
- Average rank
- #96in Electronics
- Average rating
- 4.52 starsAmazon Saudi Arabia average 4.21 stars
- Average reviews
- 7,907per listing
- Listings tracked
- 61
04 · Newcomers
0 of last year's 7 launches cleared the first-year sales bar.
7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Backpacks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Travel Laptop Backpack Water Resistant Anti-Theft Bag with USB Charging Port and Lock 14/15.6 Inch Computer Business Backpacks for Women Men College School Student Gift Bookbag Casual Hiking Daypack
- Price
- $87.40
- Rating
- 4.4/5
- Reviews
- 54,506
- Age
- 8y ago

FENRUIEN Business Travel Backpack for Men Expandable Water Resistant Computer Backpack with USB Port Black Laptop Backpack 15.6 Inch for College/Work
- Price
- $145.48
- Rating
- 4.5/5
- Reviews
- 481
- Age
- 4y ago

Besttravel Laptop Backpack Men Backpack Anti-Theft Backpack 15.6 Inch Laptop Backpack (Customer Can Receive Backpack With Or Without Logo)
- Price
- $63.46
- Rating
- 4.2/5
- Reviews
- 4,856
- Age
- 5y ago

Promate Travel Laptop Backpack Lightweight Water-Resistant Computer Bag with Anti-Theft Secure Pockets and Adjustable Padded Strap for Men Women 15.6 Inch Laptop and Notebook Alpha-BP
- Price
- $36.68
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 4y ago

Adidas LK BP 3BAR unisex-child black 1 Size
- Price
- $33.03
- Rating
- 4.0/5
- Reviews
- 430
- Age
- 1y ago
Trending
estimated 90-day click momentum
ECOHUB School Backpack for Women 17.3 inch Suspended Laptop Backpack Water-Resistant College High School Bookbag 28L Travel Daypack with 12 Pockets for Causal Work Black
- Price
- $96.87
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 1y ago

ECOHUB School Backpack for Women 17.3 inch Suspended Laptop Backpack Water-Resistant College High School Bookbag 28L Travel Daypack with 12 Pockets for Causal Work Pink
- Price
- $95.75
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 1y ago

BAGSMAT Travel Laptop Backpack for Women Quilted College Laptop Backpack Work Laptop Backpack for Women Cute College Computer Bookbag Water-Resistant Casual Daypack Puffer Black
- Price
- $105.25
- Rating
- 4.6/5
- Reviews
- 375
- Age
- 1y ago

ULANZI BP09 Traker Camera Backpack 22L Versatile Camera Travel Bag Quick Access Well Organized Professional Photography Storage Shoulder Backpack for Sony/Nikon DSLR Cameras
- Price
- $323.62
- Rating
- 4.6/5
- Reviews
- 324
- Age
- 2y ago

BAGSMART Travel Backpack for Women 30L Quilted Backpack for Women Beige 17.3 x 12.6 x 7.9 inches Travel Backpack
- Price
- $143.17
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 1y ago
Newest
by launch date
Asenlin Travel Laptop Backpack for Women & Men Water Resistant Business Slim Sturdy Laptops Backpack with USB Charging Port Fits 15.6 Inch Notebook College School Computer Bag-Blue
- Price
- $53.69
- Rating
- 4.7/5
- Reviews
- 154
- Age
- 11mo ago

ECOHUB School Backpack for Women 17.3 inch Suspended Laptop Backpack Water-Resistant College High School Bookbag 28L Travel Daypack with 12 Pockets for Causal Work Black
- Price
- $96.87
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 1y ago

ECOHUB School Backpack for Women 17.3 inch Suspended Laptop Backpack Water-Resistant College High School Bookbag 28L Travel Daypack with 12 Pockets for Causal Work Pink
- Price
- $95.75
- Rating
- 4.6/5
- Reviews
- 287
- Age
- 1y ago

PUMA PUMA PHASE Small Backpack PUMA Black Unisex PUMA Black X
- Price
- $38.98
- Rating
- 4.3/5
- Reviews
- 943
- Age
- 1y ago

BAGSMART Travel Backpack for Women 30L Quilted Backpack for Women Beige 17.3 x 12.6 x 7.9 inches Travel Backpack
- Price
- $143.17
- Rating
- 4.6/5
- Reviews
- 566
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
34 falling
Sellers
90
Est. top-5 brand share
46%
Top 20: 90%
Est. top-5 click share
34%
Top 20: 68%
Open market
48%
- Tzowla13%
- PUMA10%
- adidas9%
- FENRUIEN7%
- MATEIN7%
- Besttravel6%
Demand
Backpacks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 7.7×
Search terms
Top Backpacks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- backpack270K/yr
- شنطة ظهر209K/yr
- حقيبة ظهر62K/yr
- شنطه ظهر59K/yr
- backpacks115K/yr
- school bag66K/yr
- شنط مدرسية251K/yr
- adidas backpack48K/yr
- شنطه مدرسه77K/yr
- شنط ظهر57K/yr
Reviews and returns
What reviews say buyers love and hate about Backpacks
We read the reviews and the return reasons for every product selling here.
“Not as pictures”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Backpacks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data






