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The North Face

Fail

The top 5 brands take 100% of clicks, so The North Face is a Fail.

Flapen Score
33
33 / 100
Ranks 241 of 284 Electronics niches · −9 vs the category median of 42
Market size
$70K/yr232K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
29%top-5 click share · 2 brands · 15 sellers

Flapen Score

The North Face against its category

The dotted line is the Electronics average. Past it, The North Face is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The The North Face market on Amazon at a glance

Shoppers on Amazon Saudi Arabia searched for The North Face 232K times last year and spent an estimated $70K. All 2 brands take every click. Demand peaks in Aug–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon Saudi Arabia for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
0.1%
Market size, estimated
$70Ka year
Peak month
August3.6× the quietest month
Top search term
the north face95K searches a year

02 · Price

A sale here is worth $274.22.

Listings sell for $274.22 on average, from $26.71 to $876.85. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $274.22 that is $0 to $27K a year per listing.

Average price
$274.22above the $15 to $100 sweet spot
Price range
$26.71–$876.85
Amazon Saudi Arabia median price
$69.41across 1,863 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$27K
Returns
3.4%of orders · Amazon Saudi Arabia median 1.8%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #623 within Electronics. It carries 1,716 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
82%
Out of stock, average day
2.3%
Average rank
#623in Electronics
Average rating
4.58 starsAmazon Saudi Arabia average 4.21 stars
Average reviews
1,716per listing
Listings tracked
66

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top The North Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

2 rising

Sellers

15

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

29%

Top 20: 67%

Open market

0%

  • Brand 1100%
  • Brand 20%

Demand

The North Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top The North Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • the north face95K/yr
  • north face49K/yr
  • the north face backpack44K/yr
  • north face backpack32K/yr
  • ذا نورث فيس11K/yr

Reviews and returns

What reviews say buyers love and hate about The North Face

We read the reviews and the return reasons for every product selling here.

60%of positive reviews mention “الجودة الشاملة”
3.4%of orders come back
“Good price for the quality”
A buyer, on “الجودة الشاملة”60% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

Keep looking

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Best Flapen score

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All tracked niches

FAQ

Common The North Face questions

Answered from the same tracked data.