fire tv stick
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Good$177.78avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$221K$221K/yr · 161K searches
Review moat
Okay2,735.9avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$67.75–$427.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon Saudi Arabia niche tracking, fire tv stick is a $221K/yr Amazon Saudi Arabia market (161K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
fire tv stick market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- $267K–$356K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #235
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 19%
- Out of stock
- 4.5%
- Avg brand age
- 29 months
- Avg seller age
- 62 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
64
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
51%
Top 20: 100%
Open market
0%
- Xiaomi77%
- SYXUMLKLS15%
- Roku3%
- Eroshoo2%
- YARDHOBI2%
- Google2%
Demand
Weekly Amazon search volume, last 45 weeks — -0.0% search growth over the last 90 days.Top fire tv stick search terms
- tv stick28K/yr
- fire tv stick21K/yr
- amazon fire tv stick16K/yr
- mi tv stick16K/yr
- fire stick9K/yr
- شاومي ستيك8K/yr
- xiaomi tv stick6K/yr
- amazon fire tv stick 4k max5K/yr
- xiaomi tv stick 4k6K/yr
- fire tv6K/yr
Top fire tv stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mi TV Stick 4K Ultra HD Streaming Device Android TV 11 with Google Assistant Voice Remote Control Streaming Media Player Chromecast Built-in 2GB 8GB HDR/AV1/2.4G/5G WiFi/BT 5.2 2022 Latest
Xiaomi$170.684.1★1,203 rev
Xiaomi TV Stick 4K (2nd Gen) WiFi 6 Google TV Streaming Services Black MDZ-33-AA HDMI 2.1a Dolby Vision HDR10+ 4K Resolution Remote Control Streaming Stick
Xiaomi$163.863.5★31 rev
Mi TV Stick 4K 2nd Gen WiFi 6 Smart TV Streaming Services Black S905X HDMI 2.1a Dolby Vision HDR10+ 4K Resolution Remote Control Streaming Stick
Xiaomi$187.564.3★486 rev
4K Ultra HD Smart TV Stick HDR Streaming Device Google Assistant Voice Control Chromecast Built-In Dolby Audio Wi-Fi TV Dongle HDMI Media Player Portable Streaming Stick
SYXUMLKLS$128.363.0★19 rev
Xiaomi Mi TV Box S 3nd Gen 2GB RAM + 32GB ROM 4K Ultra HD Streaming Reproductive Bluetooth Wi-Fi 3rd Generation Black
Xiaomi$213.564.4★1,101 rev
Newest
by launch date
Xiaomi TV Stick HD (2nd Gen) Google TV Dolby Vision HDR10+ HDMI port WiFi 2 Remote Control Streaming Stick
Xiaomi$169.691 rev
Eroshoo Android 14 TV Stick Box 2GB RAM 4K Ultra HD Fast Streaming Media Player for TV Dongle with Google Assistant Voice Remote WiFi 6 & Bluetooth HDR Support Smart Streaming Stick White
Eroshoo$184.746 rev
4K Ultra HD Smart TV Stick HDR Streaming Device Google Assistant Voice Control Chromecast Built-In Dolby Audio Wi-Fi TV Dongle HDMI Media Player Portable Streaming Stick
SYXUMLKLS$128.3619 rev
Xiaomi TV Stick 4K (2nd Gen) WiFi 6 Google TV Streaming Services Black MDZ-33-AA HDMI 2.1a Dolby Vision HDR10+ 4K Resolution Remote Control Streaming Stick
Xiaomi$163.8631 rev
Xiaomi TV Stick 4K Mi Streaming Android TV Stick Android T V 11 Streaming Device Built-in Chromecast IR Bluetooth Remote Google Vocal Assistant Compatible with Dolby Atmos and Dolby Vision Black
Xiaomi$192.4763 rev
Trending
90-day click momentumXiaomi TV Stick HD (2nd Gen) Google TV Dolby Vision HDR10+ HDMI port WiFi 2 Remote Control Streaming Stick
Xiaomi$169.694.0★
Xiaomi TV Stick 4K (2nd Gen) WiFi 6 Google TV Streaming Services Black MDZ-33-AA HDMI 2.1a Dolby Vision HDR10+ 4K Resolution Remote Control Streaming Stick
Xiaomi$163.863.5★
Eroshoo Android 14 TV Stick Box 2GB RAM 4K Ultra HD Fast Streaming Media Player for TV Dongle with Google Assistant Voice Remote WiFi 6 & Bluetooth HDR Support Smart Streaming Stick White
Eroshoo$184.743.0★
Replacement Voice Remote Fire Stick Remote Replacement Compatible with Fire Smart TVs Stick 4K Lite 2nd 3rd Gen Fire Smart TVs Cube 1st 2nd Gen Fire Smart TVs (3rd Gen)
YARDHOBI$67.754.0★
Xiaomi TV Box S 3rd Generation - 4K UHD Google TV 32GB Memory Dolby Vision & Atmos WiFi 6 HDMI 2.1
Xiaomi$223.184.4★
What buyers say about fire tv stick
What buyers praise and complain about, mined from review topics.What buyers love
“GOOD QUALITY”
“It works as expected”
“Worth buying”
“easy to connect”
“Excellent item, the remote is great no need to point it at it. like the projector am using it for”
“Android os works great”
“Smooth and easy to use”
“Comapct and Usefull design”
“The picture quality is gorgeous”
“with Audio makes the viewing experience even better”
What buyers complain about
“After one day of use”
“even on 2.4 GHz the WiFi connection is unstable and keep disconnecting”
“never worked”
“you cant update it so you cant stream from any app”
“Used item”
“SLOW”
“a little expensive”
“Not Netflix compatible”
“Slow and it turns off by itself”
“after initial setup I couldn't increase or decrease the volume using '+' / '-' keys”
Top return reasons
Common questions
- Is fire tv stick profitable to sell on Amazon Saudi Arabia?
- The niche generates $221K/yr across 21 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Skip it (39/100).
- How competitive is the fire tv stick niche?
- 6 brands and 64 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in fire tv stick?
- Top complaints mined from reviews: متانة, الاتصال - بشكل عام, الوظيفة - بشكل عام. The return rate is 3.3%.
- What does it cost to enter the fire tv stick niche?
- Listings span $67.75–$427.60; the average listing price is $177.78 (sweet spot $15–$100). The average incumbent carries 2,736 reviews — the moat a new listing must climb.